Believe it or not most small business owners, and even a few larger organizations, don’t truly understand their customers or the influence that customer experience has on growing their business. I recently sat down with Jonathon Hensley and discussed how customer experience should be at the center of any business and that understanding your customers on a deeper level can make or break your organization.
Jonathon is CEO of Emerge Interactive, where he works with clients to transform business strategies, user needs and new technologies into valuable products and experiences. He is also a digital product and customer experience expert.
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Emerge Interactive
Empathy Mapping
