In this episode, Ann welcomes Phil Risher, the founder of the number one digital marketing consulting company for home service businesses in the $1 million to $10 million range. Phil shares his fascinating journey from running a local branch of Enterprise Rent-A-Car, to blogging his way to national recognition, to helping home service providers scale up with expert marketing systems. Together, they unpack the unique challenges that home service businesses face as they outgrow the “hustler” phase and step into full-fledged leadership, and discuss how to assemble a cohesive marketing team that truly drives measurable results. Phil reveals the number one question every business owner should ask any potential marketing partner - “How are you going to track your performance?” and why this is crucial for real growth. They also touch on actionable strategies, from leveraging past customer lists for quick wins to building authentic authority in your niche, and the importance of mindset when investing in success. If you’ve ever felt overwhelmed by marketing choices, struggled with stitching together piecemeal solutions, or wondered what it really takes to scale a service business, this episode is packed with gold. Tune in for inspiring stories, practical marketing wisdom, and the secrets to transforming from hustler to leader - plus a peek into Phil’s journey, unique client appreciation rituals, and the must-read books on his shelf.  Grab your coffee: it’s time to unlock the expert in you! Key Moments:  01:22 "Outsourced Marketing for Home Services" 04:28 Blogging Success in Finance Marketing 07:38 "Tracking Marketing Performance" 11:45 Book Writing and Client Strategy 13:49 "Market Positioning in Home Services" 17:20 Monthly Content Curation Strategy 21:04 "Building Authority Through Content" 24:08 AI Search and Business Authority About the guest :  Phil Risher, owner of Phlash Consulting, helps local service businesses increase their sales and keep their schedules full through data-driven digital marketing consulting. After helping a 20-year-old $3m service business scale to $5m in 24 months and sell to private equity, Phil took that blueprint and now helps other home service businesses grow. Phil’s efforts in technology and small business have been featured on Jobber's Masters of Home Service, Forbes, CNBC, Yahoo Finance, The Wall Street.   How to connect Phil :  LinkedIn: https://www.linkedin.com/in/philrisher/Website: https://phlashconsulting.com/   About the host:  Ann Carden is a highly sought-after Business Growth Consultant, Marketing Strategist, and #1 Bestselling Author, with over 41 years of experience helping small businesses, entrepreneurs, and coaches scale their success. As a Professional Speaker and three-time published author, Ann has coached and consulted hundreds of professionals across more than 80 industries. Why Choose Ann Carden?  With a diverse background that spans over four decades, Ann has developed a deep understanding of what it takes to succeed in business growth, marketing strategies, and entrepreneurship. She spent 13 years in corporate management before launching her own businesses, where she thrived for 35 years. Ann’s entrepreneurial journey began out of financial necessity, and she successfully grew her first business to an international level—even before the Internet era.   Work with Ann Carden  If you're ready to take your business to the next level, Ann offers customized solutions to help you grow. Whether you’re a coach, consultant, or small business owner, Ann’s proven strategies can drive significant growth in revenue and market reach.  Get Free Resources: ➡️ Access Ann's Free Training: www.expertinyou.biz  ➡️ Read the latest edition of Expert in You Magazine: https://expertinyoumagazine.com/magazine   Ready to grow your business? 📞 Book a strategy call today: https://acarden.com 🔗    Relevant Links:  🌐Website: https://annlcarden.com  📞Contact Us: https://calendly.com/anncardencoac