Welcome Exit Rich fans! Today, we will dive deep into the minds behind Culture Matters — Jay Doran and COO Jenna — a duo transforming how leaders think about people, identity, and the real meaning of culture inside a company. We get raw about fatherhood, time, trauma, leadership, philosophy, reading, grit, and what it truly takes to build a business whose people actually want to stay and grow.Jay opens up about his background — being fostered at five days old, raised by a woman named Barbara, supported by an entire village of aunts, uncles, and mentors, and growing up with two mothers who shaped him in completely different ways. His story of resilience, grit, curiosity, and self-education reveals why he became obsessed with understanding people and the psychology of culture.This conversation goes way beyond “culture as a buzzword.” It’s a masterclass in self-awareness, team-building, identity formation, and the power of lived experience in shaping great leaders. We explore:-Why most companies misunderstand “culture”-How lived experience creates deeper leadership range-Why reading and philosophy fuel Jay’s strategic thinking-The trap generational wealth creates for second-generation operators-Why clarity, buy-in, and incentives are the pillars of culture This episode is a rare mix of vulnerability, strategy, and real-world wisdom. Jay and Jenna don’t just talk about culture — they live it, breathe it, and teach it at a level most leaders never reach. If you’re building a team, scaling a company, or trying to lead with more clarity, this conversation will challenge you, stretch you, and stay with you long after the episode ends. Follow my guest at:-Instagram: https://www.instagram.com/jaydoran_thecultureman/ -Webpage: https://jaydoranconsulting.com/ -X: https://x.com/JaydoranCM YouTube: https://www.youtube.com/@jaydoran494 -Facebook: https://www.facebook.com/DoranJC/ -TikTok: https://www.tiktok.com/@jaydoran_thecultureman  Follow me on all Social Media: @LanceBachmannExit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:  https://roofconference.com/ December 3-5, 2025JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmannIG: lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmannTikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG#roofing #business #entrepreneurship