From addiction to pure ambition– Most roofers chase insurance checks. These guys chased retail—and cashed out $20 million in their first year! That’s the power of mindset, leadership, and having the will to fight through the hard stuff. Welcome back Exiters, I’m sitting down with guests Adam Finick and Travis Kenny from Planet Roof, who took their roofing business from the ground to skyhigh. We’re talking raw, unfiltered truths about overcoming addiction, building a powerhouse brand, and why your ego might be flatlining your profits. This is the kind of episode that’ll make you rethink everything—don’t miss the next one, or you’re leaving millions on the table!If you’ve ever wondered what it takes to go from struggling to unstoppable, from chasing checks to building real wealth—this conversation will show you exactly how it’s done. Let’s get into it. Key Takeaways That’ll Blow Your Mind:-From Addiction to Millions: Adam and Travis beat homelessness and addiction to build a $20M empire. If they can overcome that, you can crush your excuses and build a business that lasts. Faith and grit win every time. -Will Beats Skill: I’d take a fighter with heart over a skilled quitter any day. Adam and Travis prove that relentless drive and a purpose (like family) will outshine talent alone. Find your why and fight for it. -Branding Isn’t Just a Logo: Their old “tough guy” logo scared off homeowners. A pro rebrand and wrapped trucks made them look like a $100M company. Invest in branding—yard signs, uniforms, social media—or stay invisible. -Finance Your Way to Growth: Offering financing flipped their sales—75% of deals now financed. Homeowners want options, not out-of-pocket pain. This one move skyrocketed their growth. Are you missing this? **Why You NEED to Keep Tuning In:This episode is a wake-up call for every contractor stuck in the grind. Adam and Travis laid bare the struggles, the ego checks, and the systems that turned their lives around. Next episode, we’re diving deeper into the strategies that’ll take your home services business from surviving to thriving. Subscribe now, because missing out means missing your shot at building a legacy. Let’s EXIT RICH together! Follow my guest at:-Instagram: https://www.instagram.com/theplanetroof/ -Facebook: https://www.facebook.com/Theplanetroof  Follow me on all Social Media: @LanceBachmannExit Rich: Home Service Secrets with Lance Bachmann Don’t wait! Get your ticket for The 7th Annual Roofing Process Conference so you can learn to grow, scale and sell your business to private equity:  https://roofconference.com/ December 3-5, 2025JW Marriott - Marco Island, FL Sign up for a 2 day Mastermind: https://lbachmanncapital.com/mastermind/ Sign up for a free Shop Tour: https://lbachmanncapital.com/shop-tour/ Join Our Coaching Group, the LFG Winners Circle: https://lbachmanncapital.com/lfg-winners-circle/ Follow us: https://beacons.ai/lance_bachmann YouTube: https://www.youtube.com/@lancebachmannIG: lancebachmannFacebook: LanceBachmannOfficialX: @lancebachmannTikTok: @lancebachmann Podcast Apple: https://podcasts.apple.com/us/podcast/the-roofing-ceo-playbook-build-it-to-sell-it-with/id1778011846 Spotify: https://open.spotify.com/show/56A2PiqKz3NP6sj1nfSloP?si=f44f4d095aa64406&nd=1&dlsi=98967f24de074a6a Leave us a review! Website: https://lbachmanncapital.com/ LFG#roofing #business #entrepreneurship