On this episode, I had the pleasure of speaking with the CEO one of the most highly regarded sales training companies in the world.

Sandler Sales Training trains over 30,000 people every year in more than 30 countries with 250+ locations worldwide. They work with companies of all sizes and their clients include: Salesforce, AT&T, Oracle, Microsoft, and Bank of America.

Dave Mattson is the leader of this global organization.

Dave was born and raised in Connecticut and graduated from UConn. He worked for one of Sandler’s clients and love the training so much that he joined their team in 1988. Two years later he was named COO. In 2007, he was named the CEO and was responsible for growing international revenue by 145%.

He is the author of multiple best-selling sales books, including: Sandler Success Principles. Scaling Sales Success, and the Sandler Rules.

In our conversation, we discussed:

·      How to Make an Elevator Pitch…

·      Sales 101: Don’t Negotiate on Price…

·      What is the Sandler Sales Submarine?

·      What makes Sandler Sales Training different?