Aarron Spinley talks with Paul Greenberg, the Godfather of CRM, famous for his pioneering work in the CRM category in the early 2000's and subsequent critical thought leadership as an independent analyst since. Through his first book, "CRM - Speed of Light" published in 4 editions across multiple languages, to his latest offering "The Commonwealth of Self Interest" his work continues to lead the industry. ABOUT AARRON SPINLEY Aarron Spinley is a growth strategist and futurist, and a b...
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