In a world where Everything Is Content - Beth McColl, Ruchira Sharma and Oenone are here to guide you through the stories that have ignited the internet each week.
Films, viral long reads, Instagram scandals, celebrity nonsense, reality TV obsessions and TikTok trends- if you can post about it online, then we can (and will) turn it into discourse.
Every week, Beth, Ruchira and Oenone will delve into the biggest and splashiest pop culture culture stories, before weighing in on the conversations that they have incited online. Why are we so interested in these stories? And what does this say about us as we try to navigate life in the "real" world?
Get in huns, we're making content about content.
Follow us on Instagram and TikTok @EverythingIsContentPod
Hosted on Acast. See acast.com/privacy for more information.
In a world where Everything Is Content - Beth McColl, Ruchira Sharma and Oenone are here to guide you through the stories that have ignited the internet each week.
Films, viral long reads, Instagram scandals, celebrity nonsense, reality TV obsessions and TikTok trends- if you can post about it online, then we can (and will) turn it into discourse.
Every week, Beth, Ruchira and Oenone will delve into the biggest and splashiest pop culture culture stories, before weighing in on the conversations that they have incited online. Why are we so interested in these stories? And what does this say about us as we try to navigate life in the "real" world?
Get in huns, we're making content about content.
Follow us on Instagram and TikTok @EverythingIsContentPod
Hosted on Acast. See acast.com/privacy for more information.
Happy Wednesday EICuties! This week it's something a little bit special- Everything Is Content went on tour! For this week's midweek episode we went to Sadler's Wells East in Stratford, a brand new theatre for dance, that is (in their words) "home to everything from hip hop to ballet, rave to rhumba and kathak to krumping."
For this week's content school trip we were toured around Sadler's Wells East by dance artist Liam Riddick, who talks us through the basics of ballet, Sadler's Wells' ethos, the future (and past) of dance and why the aesthetics of this dance has been so pervasive in today's wider culture.
Thanks for listening! We so appreciate it! O, R, B xxxx
In collaboration with Sadler's Wells.
Show notes / Further reading
Welcome to Sadler's Wells East
Sadler's Wells- Academy Breakin' Convention FAQs
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TGIF! This week on Everything Is Content... a viral article, chaotic reality TV and rumours of yet another celebrity face lift.
First up, if you've not read Chanté Joseph's mega viral Vogue article titled Is Having A Boyfriend Embarrassing Now? then you've definitely seen the discourse. Julia Fox has weighed in (she says it is) and now it's our turn. We ask: what did we make of the piece, do we think this is an IRL phenomenon or strictly an online shift, and what do we think is behind it?
Secondly we're back in LA LA land for a brand new series of Selling Sunset. Ruchira finished it in 3 days, Beth in 2 and we're all obsessed. We discuss the inherent toxicity of reality TV, this series' houses and whether we like seeing behind the curtain on these kind of shows.
And last but not least, rumours of cosmetic surgery have been swirling around Emma Stone for the last few months and people are feeling a type of way about it. But is that fair? Can we reasonably feel disappointed when our fav female stars decide to opt out of growing older naturally or is it simply none of our business?
Thank you SO much for listening this week and every week. Pleeease could you gift us a review on your podcast player app so other people can find us? We adore everyone who has already. Love O, R, B xoxox
In partnership with Cue Podcasts.
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This week Beth was not really loving Think Again by Jacqueline Wilson (though she remains a lifelong devotee and fan), Oenone was loving Zadie Smith's appearance on Adam Buxton's podcast and Ruchira was loving Rosalía's interview on Popcast and season 2 of The Secret Lives of Mormon Wives.
The New York Times - Shibboleth
Vogue - Is Having A Boyfriend Embarrassing Now?
Substack - is having a boyfriend embarrassing now? yes and that's why we're hiding them
Spotify - Call Her Daddy x Spencer Pratt
Substack - I Feel Sad About Emma Stone's New Face
Timestamps:
15:00: Is Having A Boyfriend Embarrassing Now?
41:41 Selling Sunset
57:37: Emma Stone's face
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Hello EICuties! Due to circumstances beyond our control we were unable to release our planned episode, and so we've wound the clock back to April 2024 with a re-release of one of our favourite topics... age gap discourse and the time the internet was set alight by an essay in The Cut about a relationship between a younger woman and a slightly older man. What's our general perception of age gaps in relationships, is the tide changing and what did we think of the piece itself?
Thanks so much for your understanding and don't worry- we'll be back with you on Friday as usual with some juicy new takes and topics.
Rolling Stone - Aaron Taylor Johnson
The Independent: There's a reason we love to talk about age gap relationships
The Cut: The Case For Marrying An Older Man
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We're back EICherries,
We have been FLOODED with messages to review Lily Allen's album. Your wish is our command (sometimes). We dive into the raw, confessional, genre-bending – almost musical diary – where Lily narrates the breakdown of her marriage.
In an emotional whiplash, we then discuss the beloved cosy rom-com series Nobody Wants This after it returned for a second series.
Thank you so much for listening. Pleeease could you gift us a review on your podcast player app so other people can find us? We adore everyone who has already. Love O, R, B xoxox
In partnership with Cue Podcasts.
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This week, Oenone has been loving The Woman in Cabin 10 and A Simple Favor. Ruchira reccomended House of Dynamite and Beth has been loving the James Bond movie universe.
BLAME MONSTER: WHO DARES TO TAKE DAVID HARBOUR'S SIDE AS LILY STRIKES AGAIN?
Despite Its Best Efforts, Nobody Wants This Still Seems Stumped by Jewish Women
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Happy Wednesday EICookies,
This week we're diving into a morally ambiguous issue: can you cheat on a human partner with AI? A fascinating Cut piece spoke to several couples where one partner is simultaneously dating a chatbot. One argues she's in a poly relationship, others say it's just code... what do you think?
Thanks for all of your thoughts as ever, love R,O,B xxxx
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Hello EICupcakes!
We have a very special episode this week. Earlier this month we were blessed to do our very first live event at Cheltenham and this is everything we spoke about...
First-up, are we the slop? A Substack essay piqued our interest as it argued outside of AI, our special moments – engagements, pregnancies, grief – have been reduced to someone else's low quality content.
Secondly, are we heading for a post-literate society? Reading rates are down significantly. What do we lose if we lose reading?
Finally, welcome to CougarTok – a new world for 30-somethings dating men in their 20s and *loving* it.
TYSM for listening, love R, O, B xxxxxx
In collaboration with Cue Podcasts.
The dawn of the post-literate society
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We’ve talked about age gap relationships on the pod before... but what about wage gap relationships? For this week's extra episode we read this piece by Elle Hunt for The Guardian and asked you all at home if you had ever been in a relationship with a sizeable gap in personal wealth and earnings. As it turned out- many of you had. For some, a daydream turned total nightmare, for others a non-issue solved by communication and compatibility. We discuss the realities of mismatched earnings, the way it presents across gender divides and whether looking for a man in finance is the solution or a potentially very expensive mistake...
Thank you so much for your thoughts, comments and personal stories on this topic. We love love love being In Conversation with you all. Please do give us a follow on your podcast player app and perhaps a lovely review- we want to keep making this podcast with you forever & that helps make that happen!
Catch you Friday,
O,R,B xoxox
Links / Further reading
Utopia For Realists by Rutger Bregman
Are You In A Wage Gap Relationship? by Charley Ross
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Dearest faithful EIC listeners, happy Friday, it's time for a round table discussion to dissect the biggest stories from the week.
The UK’s first ever celebrity Traitors is here, following beloved series across in the US. This cohort include huge figures like Stephen Fry, Claire Balding, Jonathan Ross, Charlotte Church, Alan Carr and Nick Mohammed to name a few. The show, which was recorded earlier this year at Ardross Castle in Scotland, features 19 celebrity contestants competing for a prize of £100,000 for a charity of their choosing. We talk about whether or the beloved show is executing this new famous format.
Next up, sugar daddy finances. We recently read a piece for Bustle by Camille Soheet Pesha called Even The Sugar Daddies Are Feeling The Squeeze: As costs of living climb, high earners who once had money to burn on their sex lives are cutting back.” And in the piece she explores a troubling trend where the men who were once willing and able to splash the cash on sugar babies are now struggling to keep up. Sugar dating, for anyone not aware, is a type of transactional relationship where sugar daddies, typically older and wealthier, would offer gifts and money and a better quality of life to often younger, very beautiful women who offer companionship and intimacy. We discuss our thoughts on the piece.
Lastly, last year we had Brat girl summer, but the season of green might not be over yet, are we potentially having Zack Polanski autumn? The Green party has reached over 110,000 members at the time of recording, for the first time. In England and Wales the party has had over a 55% rise in membership since Polanski took over last month.
Polanski has had an unconventional path to politics, previously working as an actor, hypnotherapist and mental health counsellor. And yet is proving to be one of the most effective communicators we've seen in a very long time. One of Polanksi’s slogans is ‘Let’s make hope normal again’, is this stratospheric new interest in the Green Party making us feel hopeful?
We hope you enjoy listening, please do leave us a review on Apple Podcasts and a rating on Spotify or wherever you get podcasts, love, O,R,B xx
Ruchira's been loving: Roofman
Beth's been loving: Better Man
Oenone's been loving: Game Of Thrones
Even The Sugar Daddies Are Feeling The Squeeze
Thanks so much to Cue for editing this podcast.
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Happy Hump Day EICrayons!
This week we're diving into the ongoing rehashing of Harry Potter and whether we should all... just give it up. The conversation is based on an article titled 'Harry Potter and the deathly rehash culture', and the upcoming HBO series, audiobooks and fanfics.
Thank you for all of your amazing thoughts and comments. Please give us a follow on your podcast player app and a lovely review.
Catch you on the Friday episode <3 O,R,B xoxox
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Hello content fans! Let's start the day off right with some pop culture convos. How about the explosive new Paul Thomas Anderson film, a much-maligned activist and getting back together with your ex?
First (and with no major spoilers we promise!) One Battle After Another, where Leonardo Di Caprio plays Bob, a washed up revolutionary who has to dust off his go-bag and try to remember his code words to save his teenage daughter (Chase Infiniti) from an unhinged white nationalist (Sean Penn) who is on a clean-up mission. Right Wing pundits are calling for its cancellation while critics are stoking Academy Awards buzz- and we get into the lot.
Up next we talk about Greta Thunberg's recent detainment by Israel and why we think she's been ripe for critique, hate and suppression ever since she picked up her very first protest sign.
And lastly we're asking whether Bennifer are back on, just pals or a secret third thing that we couldn't possibly begin to comprehend?
Oenone's been loving Steve.
Beth's been loving Marina Abramović's Balkan Erotic Epic
Ruchira's been loving nothing because she's been a poorly baby this week :( We miss her wisdom and wit and can't wait to have her back next week!
Thank you so much for listening, as always please do leave us a rating and a review on your podcast player app, love you byeeeee O,R,B xx
Dazed - How To Date When They're Your Ex
One Battle After Another Is a Powerhouse of Tenderness and Fury
In collaboration with Cue Podcasts.
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This is an emergency broadcast from the EIC newsroom, on the third of October 2025 Taylor Swift released her twelfth studio album, The Life Of A Show Girl.
Here at EIC headquarters we had been warming to Taylor after a collective indifference, but it seems we may have potentially picked a bad time to enSwifticate ourselves. TLOAS tracks were leaked just before release, and immediately, the drama began.
The album was recorded in Sweden with the producers Max Martin and Shellback, who she made "22," "We Are Never Ever Getting Back Together," "Blank Space," "Style," "Shake It Off," "…Ready For It?" and "Delicate."with, mostly during the European leg of the Eras Tour in 2024.
The album consists of 12 tracks, with one featuring Sabrina Carpenter. It sold 2.7 million copies in traditional album sales — which include physical and digital formats — in its first day in the U.S. That’s according to Luminate, an industry data and analytics company, breaking her previous record for most first week sales with TTPD.
In the now infamous episode of her American Football playing fiance’s podcast, Taylor described the album as “What was going on behind the scenes in my inner life during this tour, which was so exuberant and electric and vibrant. It just comes from like the most infectiously joyful, wild, dramatic place I was in in my life.
“And so that effervescence has come through on this record’ she said ‘that the goal of the album was “melodies that were so infectious that you’re almost angry at it” and also lyrics that “are as vivid, crisp, focused, and completely intentional.”
‘This is the record I’ve been wanting to make for a very long time. Every single song is on this album for hundreds of reasons … It’s just right.” she said.
Controversy started with Actually Romantic, which is rumoured to be about Charli xcx, but that isn’t her only eyebrow raiser. Some are upset at the highly sexualised nature of tracks like ‘wood’, some are critcising her for releasing multiple variants with bonus tracks, or different recordings, to appeal to collectors and boost album sales by counting each variant as a separate purchase; some of the promo videos that used QR codes or other interactive elements were flagged by people online as possibly being made partly with generative AI, which has caused a stir not least because Swift has been vocal about artists needing control of their work and masters, but also because of the awful instance when people made a deepfake of her. However that is unconfirmed.
What is confirmed is that for the first time potentially in Swift’s career, it’s her own fans saying they don’t like the album, or are disappointed.
We try to see the wood from the trees... see what we did there ;)
Thanks so much for all of your takes on this topic, we appreciate you all! O,R,B xx
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Hello Content Pups, strap in, seatbelts ON, we're going on a content road trip. This week on the podcast we’re talking about Emma Watson’s Jay Shetty interview (and the subsequent fall out), the way that GLP-1S, have democratised thinness - and what that means for body trends, and perhaps the biggest divorce in recent pop culture history
It's been a hefty week for celeb and pop culture stories, so yes you’re exactly right, we’re bringing back the EIC headlines; from Nicole Kidman's divorce, to Lola Young's statement and Super Bowl Sunday.
Next up, last Wednesday an interview between podcaster and life coach Jay Shetty and actress Emma Watson was released. At time of recording the video of the interview on YouTube has almost 3 million views and over 6000 comments. It’s the only podcast she’s ever done and her first long form conversation in over five years. They get pretty candid about her recent driving ban for speeding, her complicated relationship to film promotion, sensitivity, fame, if she’ll return to acting, Harry Potter- all sorts. But the part that is hitting the headlines most this week is a part towards the end of the interview where Jay asks her about JK Rowling and the relationship between the two women. We get into it.
And lastly, Christiana Mbakwe Medina for her Substack, Pop Syllabus, writes, ‘Right now, Ozempic and other GLP-1s are rapidly democratizing thinness, making it attainable to whomever can afford it. As a result, the value of thinness as a status symbol is diminishing, and I believe we’re about to enter a significant shift. Be prepared for The Sculpt'. Are we about to enter into a new body trend craze?
Ruchira's been Loving - The Shining
Oenone's been loving - The News Agents, The Rest Is Politics, Ta-Nehisi Coates on Ezra Klein
Beth's been loving - The Housemaid Series, The Girlfriend
Emma Watson Jay Shetty Episode
Uncovering The Truth Of Jay Shetty
How Toned Arms Became a Status Symbol—And an Impossible Standard
Thank you so much for listening, as always please do leave us a rating and a review on your podcast player app, love you byeeeee O,R,B xx
Hosted on Acast. See acast.com/privacy for more information.
Happy Wednesday EICollective! This week we're getting high and mighty in a conversation about whether making elitist attitudes unfashionable has actually harmed the culture. As Rachel Aroesti investigated in a recent piece for The Guardian... in an era of AI slop and mid TV, is it time for cultural snobbery to make a comeback?
With your help we puzzle over issues of misogyny and classism in assigning labels of high and low brow, if phone addictions are making us less interested in good art and whether it's up to us to challenge each other to get more intellectual and curious in what we consume.
As always thank you so much for listening and sending us your thoughts. If you'd like to take part in future episodes just follow us on Instagram @everythingiscontentpod
See you Friday for more! O, R, B x
The Guardian - Is it time for cultural snobbery to make a comeback?
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Happy EIChicks! It's Friday, which means we're attempting to sail through the sea of Tiktok trends, mass hysteria and major headlines...
This week on the podcast, we’re diving into why parts of TikTok were prepping for an apocalypse this week, America’s dystopian censorship of Jimmy Kimmell and queuing in pubs – should you?
Thank you so much for your love thus far. You can follow us @everythingiscontentpod on IG and the Tok. Also please could you give us a review – we'd be so grateful!
In partnership with Cue Podcasts.
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This week Oenone has been loving Caledonian Road and The Hunger Games. Ruchira has been loving Top Boy: Summerhouse.
Why are TikTok conservatives predicting the rapture this week?
The Rapture Didn’t Happen, And The Internet Is Disappointed
When Did Cancel Culture Become ‘Consequence Culture’?
Trump criticises countries' migration and climate policies in scathing UN speech
Brits Undecided About Queuing At The Bar
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Pop your card into the EIC-ATM and get ready to withdraw some content- because this week we're talking all about the rise of "cute debt" and whether buy-now-pay-later schemes are really targeting the girls.
In a recent piece for The Atlantic, Annie Joy Williams explores how female shoppers are being heavily marketed to by the likes of Klarna and Afterpay, who are drawing on fun, girly aesthetics to sell their services and make debt seem fun, silly and generally NBD!
We share our own experiences and hear from you at home about why so many of us are falling victim to a splash of pink, a celeb endorsement and a cute Y2K moment.
Thank you for all of your messages this week! If you're really in the mood to spoil us, how about a five star rating wherever you're listening right now? Thank you so much! Lots of love,
R, O, B xo
The Atlantic - The Rise of 'Cute Debt'
The Guardian - Where did it all go wrong for Wonga?
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Happy Friday to all who celebrate. This week we’re serving up part two of our two part friendship deep dive, first discussing affirmation culture and how avoiding tough love can rob us of growth within relationships.
Then we get into the meat of modern friendship and how influencers can further the idea that we're all better alone. Finally we ask whether we think more people should consider reinventing the family pursuing a platonic marriage.
Thank you to Cue Podcasts for production.
We hope you enjoy, thank you for listening O,R,B xx
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Dunbar's Number: Why we can only maintain 150 relationships
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Kisses from EIC – we're back with a spicy episode...
The Bop House is a content creator house made up of OnlyFans creators with 3.6m subscribers on TikTok. They’ve had tonnes of controversy because lots of the creators who range from 18-24 exaggerate their baby faces and present what some say is a barely legal fantasy with braces they don't need, girly voices and cartoon PJs.
Are they the natural amalgamation of reality TV, TikTok virality and online sex work? What is their impact?
Thank you for all of your messages! Would you consider giving us a rating pleeeease? Thank you, love O, B, R xo
They Make Millions Acting Like Sexy Babies
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Happy Friday EIC-heads, this week on the podcast we’re delivering part one of our two part friendship deep dive, sharing our favourite fictional friendships, before discussing how friendships change as we get older and the myth of being a low-maintenance mate.
From low maintenance and medium friends to friendship and motherhood, how does the modern world shape our friendships, and how do we navigate friendships as we get older?
Thank you to Cue Podcasts for production.
We hope you enjoy, thank you for listening O,R,B xx
I Thought Being The Low Maintenance Friend Would Set Me Free. Instead, It Made Me Lonelier Than Ever- Chante Joseph
The Vexing Problem Of The Medium Friend - Lisa Miller
Why Is It So Hard To Maintain Friendships From Your 20s In Your 30s? - Carola Lovering
If babies are ruining your friendships, the problem is probably you - Olivia Petter
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Hello QTS, we're back with a not very cute subject, let's go to the dark side...
Last week we read a piece on Substack called “We Have To Talk about Dark Romance” by Stella Tate, in which she grapples with a problematic literary genre.
Dark romance, for anyone not aware, is a subgenre of romance literature, that features characters, relationships and dynamics that are typically taboo in other genres, often involving violence, obsession, stalking, emotional abuse and sexual assault. Basically the romantic heroes of these stories would often be the clear villain in any other story. And as Stella writes: “from the perspective of a highly non-judgmental book lover (or at least that’s who i aim to be), dark romance is mainly a romance that takes the shape of a horror story, or possibly a horrific tale dressed up as a romance. dark romance is a genre bender, with elements of romance and horror, not always in equal parts… dark romance doesn’t seem to be one thing or another; instead, it seems to me like a wide spectrum, where you can find all 50 shades of grey and more, from the lighter vampire love stories to the harder to swallow stalker romances with sexual abuse and all sorts of triggering content.”
We delve in!
We Have To Talk About Dark Romance
Thanks so much for all of your takes and comments on this topic, we love being in conversation with you all! O,R,B xx
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EIC school is in session – get your notebooks out!
This week on the podcast we’re tackling Elizabeth Gilbert’s wild promo ride for her new memoir All the Ways to the River, which is out on 9th September. As part of it she shared some excerpts for The Cut in a long read titled, ‘My Once-in-a-Million-Years Love Story When my best friend was diagnosed with cancer, I promised to be there until the end. Then all hell broke loose.’ Oh what a read...
Next we tackle Rylan’s misinformed and dangerous comments over immigration and asylum seekers. How was he allowed to spread right-wing falsehoods on national TV?
Finally the biggest stories across pop culture from a new celeb hook-up, to one viral star's unexpected pivot to modelling fast fashion...
In collaboration with Cue Podcasts.
This week Oenone loved Calvary, Black Books and Sorry, Baby
Beth loved Real Housewives of New York
Ruchira loved The Summer I Turned Pretty and Christian Girl Autumn.
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