In this episode, Logan Jones and Max Rosenthal unpack Jeremy Siegel’s classic investing guide, Stocks for the Long Run. Covering more than 200 years of market history, this book makes a powerful case that stocks have been the best-performing asset for long-term investors and the strongest hedge against inflation.

Logan and Max break down key lessons from the book, including:

• The power of time: Over periods longer than 17 years, stocks have never produced a negative real (after-inflation) return.
• Inflation as the true risk: Bonds may feel safer in the short run, but over decades, inflation quietly erodes their value — making equities the real “safe” investment for preserving purchasing power.
• Broad diversification wins: Siegel’s research shows that most individual stocks underperform, but owning the entire market through diversified index funds captures the few big winners that drive long-term growth.
• Why “timeless beats trendy”: From dividend stocks to the “January Effect,” Siegel tested over 100 market strategies — none proved to be consistently superior to a broad, buy-and-hold approach.
• Global perspective: While U.S. stocks have dominated in recent decades, owning international equities helps smooth returns and capture growth beyond domestic markets.

• Behavior matters most: The biggest risk to returns isn’t market volatility — it’s investor emotion.

Ultimately, this episode reinforces the timeless truth: wealth is built not by timing markets, but by time in the market.

Disclosure: We are financial advisors with Everhart Advisors, a registered investment advisor. The views and opinions expressed are those of the hosts and do not necessarily reflect the views of Everhart Advisors. This podcast is for informational and educational purposes only. The content of this podcast should not be considered personalized investment or financial advice. We are not attorneys or CPAs, so the content of this podcast should not be considered legal or tax advice. The content we discuss is selected for its relevance to financial planning, investing, and wealth-building concepts. References to specific books, strategies, or authors do not constitute endorsements, nor should they be interpreted as investment recommendations. We do not solicit or have control over any reviews that may be posted. Reviews posted may not be representative of the experience of other listeners. All investing involves risk, and past performance is not indicative of future results. Please consult with a qualified professional regarding your personal financial situation before making any decisions based on the topics discussed in this podcast. Listening to this podcast does not create an advisory relationship between you and our firm.

In this episode of Everhart Wealth Insights, Max Rosenthal and Logan Jones explore Morgan Housel’s bestselling book The Psychology of Money. Rather than focusing on spreadsheets and market predictions, the book—and this discussion—dives into the emotional and behavioral side of personal finance.

Through stories of unlikely millionaires like Ronald Reed, cautionary tales of wealth lost, and insights from icons like Warren Buffett, the conversation highlights that financial success has less to do with intelligence and more to do with behavior.

Key themes include:

• No one is crazy: Every financial decision makes sense in the context of a person’s background and experiences.
• Luck and risk: Outcomes are often shaped by forces beyond our control, and it's hard to quantify the role that luck plays.
• Wealth vs. being rich: True wealth is often hidden in assets unseen, like stock ownership, not flashy purchases.
• The power of compounding: Buffett’s fortune is more about time in the market than unusually high returns.
• Staying wealthy: Building wealth requires risk-taking, but keeping it demands frugality, humility, and discipline.
• Behavior over intelligence: Managing emotions and biases often matters more than financial models.

The episode closes with timeless takeaways: save consistently (even without a specific goal), give yourself room for error, define the financial “game” you’re playing, and remember that money is ultimately a tool for freedom—especially the freedom to control your time.

Disclosure: We are financial advisors with Everhart Advisors, a registered investment advisor. The views and opinions expressed are those of the hosts and do not necessarily reflect the views of Everhart Advisors. This podcast is for informational and educational purposes only. The content of this podcast should not be considered personalized investment or financial advice. We are not attorneys or CPAs, so the content of this podcast should not be considered legal or tax advice. The content we discuss is selected for its relevance to financial planning, investing, and wealth-building concepts. References to specific books, strategies, or authors do not constitute endorsements, nor should they be interpreted as investment recommendations. We do not solicit or have control over any reviews that may be posted. Reviews posted may not be representative of the experience of other listeners. All investing involves risk, and past performance is not indicative of future results. Please consult with a qualified professional regarding your personal financial situation before making any decisions based on the topics discussed in this podcast. Listening to this podcast does not create an advisory relationship between you and our firm.

In this episode, we dive into Robert Kiyosaki’s Rich Dad Poor Dad and explore the mindset shifts that separate the wealthy from everyone else. From redefining assets and liabilities to breaking free from the rat race, we highlight the lessons on financial education, building an asset column, and overcoming fear. While not every strategy in the book holds up, the core message is clear: lasting wealth comes from thinking differently about money and letting it work for you.

Top 10 Highlights –

1. The poor and middle-class work for money, while the rich have money work for them. Building assets that work for you is the key.
2. Mindset Shift: “How Can I Afford It?” – The poor dad said, “I can’t afford it.” The rich dad forbade that phrase, instead asking, “How can I afford it?” Turning statements into questions leads to financial creativity and problem-solving.
3. Assets vs. Liabilities – Kiyosaki redefines these terms: an asset puts money in your pocket; a liability takes money out. By this definition, your primary residence is not an asset but a liability.
4. The Rat Race of Fear & Greed – Many people live trapped in the cycle of working for money, paying bills, upgrading lifestyles, and then needing higher income to sustain it. Fear and greed keep them stuck in this cycle.
5. Financial Education Over Job Titles – Kiyosaki’s Rich Dad had only an eighth-grade education but built businesses and wealth, while his highly educated father struggled financially. It’s not degrees, but financial literacy and creativity that matter.
6. Taxes & the Power of Corporations – One of the biggest expenses in life is taxes. Employees get taxed before they spend, while corporations earn, spend, and get taxed on what’s left. Knowing the rules (e.g., 1031 exchanges) is crucial.
7. Mind Your Own Business – Focus on building your “asset column.” Each dollar you invest becomes an employee working for you. Treat money like a worker that should stay in your business and generate more value.
8. Overcoming Fear and Failure – The primary difference between rich and poor is how they handle fear. Winners are not afraid of losing; losers are. Failure is part of success. Many people never build wealth because the pain of losing outweighs the joy of winning.
9. Work to Learn, Not Just for Money – Job security mattered most to poor dad, but learning mattered most to rich dad. Pursue work that develops broad skills—especially sales, communication, and business systems—that compound your ability to build wealth.
10. Don’t Be a Cynic—Be Bold – Cynicism and “Chicken Little” thinking prevent action. Most people never invest because they wait for certainty. Meanwhile, bold people who act thoughtfully on opportunities often build wealth while others hesitate.

Disclosure: We are financial advisors with Everhart Advisors, a registered investment advisor. The views and opinions expressed are those of the hosts and do not necessarily reflect the views of Everhart Advisors. This podcast is for informational and educational purposes only. The content of this podcast should not be considered personalized investment or financial advice. We are not attorneys or CPAs, so the content of this podcast should not be considered legal or tax advice. The content we discuss is selected for its relevance to financial planning, investing, and wealth-building concepts. References to specific books, strategies, or authors do not constitute endorsements, nor should they be interpreted as investment recommendations. We do not solicit or have control over any reviews that may be posted. Reviews posted may not be representative of the experience of other listeners. All investing involves risk, and past performance is not indicative of future results. Please consult with a qualified professional regarding your personal financial situation before making any decisions based on the topics discussed in this podcast. Listening to this podcast does not create an advisory relationship between you and our firm.

Episode Summary:

In this premiere episode, hosts Logan Jones and Max Rosenthal explore the foundational ideas from The Millionaire Next Door — a book that reshaped how Americans think about wealth. The episode emphasizes timeless principles such as frugality, financial planning, and investing in what you understand.

Top 10 Quotes & Concepts:

1. "Big hat, no cattle" – Looking wealthy can often be misleading. Most millionaires often live modestly and avoid showy consumption.

2. “More than 80% of millionaires are first-generation.” – Wealth is typically built, not inherited, through discipline and long-term planning.

3. “The foundation stone of wealth accumulation is defense—anchored by budgeting and planning.” – Spending less than you earn is essential.

4. “They invest first and spend the balance… many call this the ‘pay yourself first’ strategy.” – Automatic savings helps build lasting wealth. Most millionaires save and invest at least 15% of their realized income.

5. “It’s easier to accumulate wealth if you don’t live in a high-status neighborhood.” – Avoiding lifestyle creep helps you stay ahead financially.

6. “Most millionaires measure success by net worth, not income.” – True wealth is about accumulating assets.

7. “Self-employed people make up less than 20% of workers, but two-thirds of millionaires.” – Entrepreneurship correlates with wealth, often due to the financial disciplines (budgeting, thrift, planning) it takes for an entrepreneur to be successful.

8. “Few could support a high-consumption lifestyle and become millionaires in the same lifetime.” – Frugality is key to help build and maintain long-term wealth.

9. “What can you give your children? Teach them discipline, frugality, and how to think independently.” – These values can often be more productive than cash gifts.

10. “Most millionaires own stocks—but they rarely trade.” – The key is investing for the long-run.

Disclosure: We are financial advisors with Everhart Advisors, a registered investment advisor. The views andopinions expressed are those of the hosts and do not necessarily reflect the views of Everhart Advisors. This podcast is for informational and educational purposes only. The content of this podcast should not be considered personalized investment or financial advice. We are not attorneys or CPAs, so the content of this podcast should not be considered legal or tax advice. The content we discuss is selected for its relevance to financial planning, investing, and wealth-building concepts. References to specific books, strategies, or authors do not constitute endorsements, nor should they be interpreted as investment recommendations. We do not solicit or have control over any reviews that may be posted. Reviews posted may not be representative of the experience of other listeners. All investing involves risk, and past performance is not indicative of future results. Please consult with a qualified professional regarding your personal financial situation before making any decisions based on the topics discussed in this podcast. Listening to this podcast does not create an advisory relationship between you and our firm.