What does real ranch life look like when you're balancing cattle, kids, and building a business? In this episode, Lucy sits down with Jessie Jarvis — ranching mama, entrepreneur, and founder of Of The West — to talk about the unfiltered reality of life in the ag world.

We chat about what it's like raising a family on the land, how she’s championing western industry careers through her job platform, and what the rest of us can learn from ranch life, even if we've never touched a pair of cowboy boots.

This conversation is fascinating, funny, and honestly just cool — much like Jessie herself.

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