Frost (Founder, ExpoCast) joins Mohammed Younas to unpack what great event-industry talent looks like, realistic OTEs, how to approach senior hires, and where AI helps (and doesn’t) in recruitment. We also chat networking tips for grads, the value of industry experience, and even booth swag. Key takeaways - Hunters remain the hardest roles to fill in events sales - Clear SDR to AE paths and near 50 50 comp help retention and results - Event tech often pays more than organizers, so salary be...
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Frost (Founder, ExpoCast) joins Mohammed Younas to unpack what great event-industry talent looks like, realistic OTEs, how to approach senior hires, and where AI helps (and doesn’t) in recruitment. We also chat networking tips for grads, the value of industry experience, and even booth swag. Key takeaways - Hunters remain the hardest roles to fill in events sales - Clear SDR to AE paths and near 50 50 comp help retention and results - Event tech often pays more than organizers, so salary be...
Mastering the Art of Event Marketing: Proven Strategies | Epic Events by vFairs | Rachel Stephan
Epic Events by vFairs
27 minutes
11 months ago
Mastering the Art of Event Marketing: Proven Strategies | Epic Events by vFairs | Rachel Stephan
Rachel and Younas will dive into the essential elements that make an event truly successful, from the initial planning stages to post-event engagement. Rachel can share her insights on how event organizers can attract the right audience, create impactful experiences, and leverage both traditional and modern marketing strategies to boost attendance and engagement. Together, they’ll cover everything from effective promotion and building buzz to maximizing attendee satisfaction and ensuring long...
Epic Events by vFairs
Frost (Founder, ExpoCast) joins Mohammed Younas to unpack what great event-industry talent looks like, realistic OTEs, how to approach senior hires, and where AI helps (and doesn’t) in recruitment. We also chat networking tips for grads, the value of industry experience, and even booth swag. Key takeaways - Hunters remain the hardest roles to fill in events sales - Clear SDR to AE paths and near 50 50 comp help retention and results - Event tech often pays more than organizers, so salary be...
