Frost (Founder, ExpoCast) joins Mohammed Younas to unpack what great event-industry talent looks like, realistic OTEs, how to approach senior hires, and where AI helps (and doesn’t) in recruitment. We also chat networking tips for grads, the value of industry experience, and even booth swag. Key takeaways - Hunters remain the hardest roles to fill in events sales - Clear SDR to AE paths and near 50 50 comp help retention and results - Event tech often pays more than organizers, so salary be...
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Frost (Founder, ExpoCast) joins Mohammed Younas to unpack what great event-industry talent looks like, realistic OTEs, how to approach senior hires, and where AI helps (and doesn’t) in recruitment. We also chat networking tips for grads, the value of industry experience, and even booth swag. Key takeaways - Hunters remain the hardest roles to fill in events sales - Clear SDR to AE paths and near 50 50 comp help retention and results - Event tech often pays more than organizers, so salary be...
Innovating the Events Industry with TikTok, AI, and AV Trends | Epic Events by vFairs | Ben McCarthy
Epic Events by vFairs
33 minutes
1 month ago
Innovating the Events Industry with TikTok, AI, and AV Trends | Epic Events by vFairs | Ben McCarthy
Join Muhammad Younas, CEO of vFairs, in this exciting episode of the Epic Events podcast, where he sits down with Ben McCarthy, Founder and Director of Premier Events. Ben will take us on a journey from launching a small mobile disco business at university to scaling Premier Events into a £9M turnover agency. In this conversation, Ben shares how his team embraced change in the events industry by adopting cutting-edge technologies, including TikTok for B2B marketing and AI to streamline event...
Epic Events by vFairs
Frost (Founder, ExpoCast) joins Mohammed Younas to unpack what great event-industry talent looks like, realistic OTEs, how to approach senior hires, and where AI helps (and doesn’t) in recruitment. We also chat networking tips for grads, the value of industry experience, and even booth swag. Key takeaways - Hunters remain the hardest roles to fill in events sales - Clear SDR to AE paths and near 50 50 comp help retention and results - Event tech often pays more than organizers, so salary be...
