Frost (Founder, ExpoCast) joins Mohammed Younas to unpack what great event-industry talent looks like, realistic OTEs, how to approach senior hires, and where AI helps (and doesn’t) in recruitment. We also chat networking tips for grads, the value of industry experience, and even booth swag. Key takeaways - Hunters remain the hardest roles to fill in events sales - Clear SDR to AE paths and near 50 50 comp help retention and results - Event tech often pays more than organizers, so salary be...
All content for Epic Events by vFairs is the property of vFairs and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Frost (Founder, ExpoCast) joins Mohammed Younas to unpack what great event-industry talent looks like, realistic OTEs, how to approach senior hires, and where AI helps (and doesn’t) in recruitment. We also chat networking tips for grads, the value of industry experience, and even booth swag. Key takeaways - Hunters remain the hardest roles to fill in events sales - Clear SDR to AE paths and near 50 50 comp help retention and results - Event tech often pays more than organizers, so salary be...
Building Event Communities Through Targeted Content and Engagement | Epic Events by vFairs | Georgina Kay
Epic Events by vFairs
37 minutes
1 month ago
Building Event Communities Through Targeted Content and Engagement | Epic Events by vFairs | Georgina Kay
Is your event marketing really reaching the right people? Join us for a conversation with Gina Kay, Marketing Manager for International Confex, as she shares how to build lasting event communities through targeted content and year-round engagement. From avoiding generic marketing mistakes to leveraging data, segmentation, and creative pre-event content, Georgina breaks down the strategies that drive attendance and foster loyalty. Subscribe to the Podcast for more Event Industry Chats!
Epic Events by vFairs
Frost (Founder, ExpoCast) joins Mohammed Younas to unpack what great event-industry talent looks like, realistic OTEs, how to approach senior hires, and where AI helps (and doesn’t) in recruitment. We also chat networking tips for grads, the value of industry experience, and even booth swag. Key takeaways - Hunters remain the hardest roles to fill in events sales - Clear SDR to AE paths and near 50 50 comp help retention and results - Event tech often pays more than organizers, so salary be...
