Unpacking the Creative Process of the Card Deck Case Study This episode, recorded in November 2024 during the Kickstarter launch of the Guiding Principles Card Deck by Flags for a New World, delves deep into the creative process behind this unique product. The conversation explores the layers of inspiration, trial, and triumph that shaped its development, offering insights for creators and dreamers alike. Through candid storytelling, the episode shares lessons on perseverance and adaptability, emphasizing how to navigate challenges while staying aligned with purpose. There’s also a very personal moment where I reveal a deeply intimate approach I took to make a pivotal decision in this business case —something I almost edited out. But in the end, I left it in because you know what? This is who I am! It’s a raw, honest look at the creative journey and staying true to yourself. Tune in for actionable takeaways and a behind-the-scenes glimpse of authentic decision-making in action.

Shifting the seats, today I am the interviewee. Thanks to my dear friend Alejandra Gómez Kraus, a sharp communicator whom I had the pleasure of meeting during my old advertising days. I worked with her and have since then called her my sister from another mother.