Adrienne Barnes Gordon, owner of Pricing Empowered and PriceBase, shares her journey from corporate life to entrepreneurship. She specializes in pricing strategy consulting for large companies and helps them optimize their pricing to increase profitability. Adrienne's expertise lies in data mining and statistical analysis to identify underpriced products and customers. She emphasizes the importance of building organizational confidence around value propositions to successfully defend higher prices. Adrienne's first clients came from her previous connections and she quickly gained traction in the industry. She faced minimal backlash from her previous employer and successfully transitioned her clients to her own business. Adrienne Barnes Gordon shares her experience of transitioning from a corporate role to entrepreneurship and the importance of having faith in the journey. She emphasizes the need to have a strong belief in oneself and the ability to adapt to challenges. Adrienne also discusses the dynamics of running a business with her husband and the importance of trust and alignment in their partnership. She shares her lessons learned from scaling a new division of her company and the importance of selling first before investing in development. Adrienne Barnes Gordon discusses her journey as an entrepreneur and the importance of faith in business. She talks about her companies, Pricing Empowered and PriceSpace, and how she balances high-touch consulting with automation. Adrienne shares her long-term goal of building a sustainable business that can be passed on to someone else, while also starting an autism foundation focused on reframing neurodiversity. She emphasizes the importance of having faith and valuing experiences over material possessions. The conversation also touches on the topic of different belief systems and the role of faith in personal and professional relationships.