In this episode of Entrepreneur Conversations, James Martin sits down with logistics innovator Paul Jefford, who built his delivery business Dispatch Bros on the foundation of his long-established music retail company, Strings Direct.
Paul has led Strings Direct Limited since 2006, growing it into a trusted micro-business based in Rochford, Essex, known for its exceptional customer service and guitar-string expertise. In April 2023, he co-founded Despatch Bros Ltd, extending that operational infrastructure into the logistics space
But launching Dispatch Bros wasn’t just a pivot—it was a strategic expansion. Paul explains how the warehousing, shipping know-how, and team culture honed at Strings Direct became the springboard for a fully fledged delivery specialist. He shares:
The moment he saw a logistics opportunity inside a retail business
How he balanced two distinct brands—Strings Direct and Dispatch Bros—without diluting either.
The operational efficiencies and challenges of running parallel ventures
His leadership approach when juggling music retail with parcel delivery
This episode is essential listening for entrepreneurs looking to unlock new value within your own operations—and launch new business lines without starting from scratch. Paul’s story is a masterclass in reinvention while staying rooted.
Tune in to discover:
How existing infrastructure can power a second startup
The strategic mindset behind launching a “business within a business”
Real-world lessons in scaling and brand alignment
If you’re an entrepreneur seeking to build smarter, grow organically, and leverage proven systems, this conversation will inspire your next move.
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