⁠⁠⁠www.baddowpark.com – Click here for more information about Baddow Park Mastermind!

www.caterpillarcrossstitch.com – For more information about Sally and Caterpillar Cross Stitch!

This episode of Entrepreneur Conversations hosted by James Martin features Sally Wilson – founder of Caterpillar Cross Stitch, a fast-growing craft brand inspiring creativity, mindfulness, and community through modern cross stitch designs.

Sally shares her journey from Law professional to creative entrepreneur, revealing how she turned a passion project into a thriving global business. From building a loyal online following to launching sell-out subscription boxes and collaborating with major craft brands, Sally offers a masterclass in niche entrepreneurship.

With honesty and insight, she dives into the power of community-led growth, the challenges of scaling a handmade business, and how staying true to your passion can fuel long-term success.

🎧 Tune in for an inspiring and down-to-earth conversation about creativity, resilience, and building a brand that stitches people together—one design at a time.

👉 Subscribe now and don’t miss this uplifting episode packed with lessons for founders, makers, and anyone ready to turn a hobby into a business.