Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.
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Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.
SEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found Online
Entrepreneur Conundrum
25 minutes 49 seconds
3 months ago
SEO Without the Mystery: Nick Musica’s Straightforward Approach to Getting Found Online
In this episode of Entrepreneur Conundrum, Virginia Purnell talks with SEO expert Nick Musica, founder of Optics In. Nick has been practicing hands-on SEO since 2003, leading strategies for companies like Highpoint Insurance and Rocket Lawyer before launching his own agency in 2019. With a background in publishing and web usability, Nick brings a clear, no-fluff approach to helping small businesses in sectors from finance to technology get found online. He shares his early career story, common SEO mistakes that create “funk,” his 3+1 SEO framework, and why you should never let Google decide what page to rank. Nick also offers insights into client acquisition, goal setting, and the importance of controlling the controllables in business.
Entrepreneur Conundrum
Join Virginia Purnell as she speaks to growing entrepreneur startups in the different ways that they are trying to become a subject matter expert. The unique thing about this show is that we are not talking to people who have been and done it and are all over the internet as superstars. We are talking to the average growing entrepreneur who is trying to get visible in their market.
