This Is What Reinvention Really Looks Like

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Empowered Endeavors: Business Strategy for the Purpose-Driven

Shaunna Lee

135 episodes

6 days ago

Welcome to the podcast that cuts through the noise, empowers voices, and amplifies impact. Where business strategy and purpose come together to turn your passion into a platform and ideas into influence to create real impact. I’m your host Shaunna Lee, best-selling author of So You’re Divorced, So What?, and mentor to executive thought leaders, purpose-driven entrepreneurs, and aspiring authors. We are transforming burned-out professionals into purpose-driven powerhouses. Remember: Your voice matters. Your story matters. And the world needs to hear it.

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This Is What Reinvention Really Looks Like—with Dip’s Kate Asseraf

Empowered Endeavors: Business Strategy for the Purpose-Driven

28 minutes 51 seconds

6 months ago

This Is What Reinvention Really Looks Like—with Dip’s Kate Asseraf

PodLaunch with Shaunna: ⁠https://shaunnalee.com/podlaunch⁠

Try Dip Haircare: ⁠⁠https://dipalready.com⁠⁠ (Use the Store Locator)

Episode Summary:
Think it’s too late to start again? Think again.
In this emotional and powerful conversation, Shaunna Lee sits down with Kate Assaraf, founder of Dip Haircare, to talk about building something better after everything falls apart. From a devastating business breakup to launching a beloved brand that’s shaking up the haircare industry, Kate’s journey is a masterclass in reinvention, purpose, and doing business on your terms.

In this episode, you’ll hear:

Why Kate walked away from her first successful business
The emotional toll of entrepreneurship (and how she made it through)
What nobody talks about when it comes to visibility and burnout
How she created Dip: a haircare brand that’s both luxurious and sustainable
A powerful reminder that you don’t need Shark Tank-level success to make your work matter

Favorite Quote:

“I was on the brink of suicide... and now I have my dream business.”

Topics Covered:sustainability, entrepreneurship, personal growth, burnout recovery, visibility, women in business, podcasting, reinvention, Dip Haircare

Takeaways:

Reinvention often starts at rock bottom
Visibility doesn’t have to mean self-exploitation
You can build a mission-driven brand without hustle culture
Hire for the tasks that drain your energy
Progress over perfection: small changes add up

Resources & Links:

Try Dip Haircare: https://dipalready.com
PodLaunch with Shaunna: https://shaunnalee.com/podlaunch

Watch the episode on YouTubeChapters:

00:00 – Welcome + Meet Kate Assaraf, Founder of Dip
04:00 – How a Book Sparked a Plastic-Free Mission
07:03 – From Business Breakup to Starting Again
10:00 – Redefining Success as a Mother & Entrepreneur
13:05 – Visibility Without Burnout: A New Approach
15:51 – Trusting Your Voice Despite Doubt
18:58 – The Truth Behind “Overnight Success”
21:48 – Making Sustainable Change (One Step at a Time)
24:47 – Hiring Help to Stay in Your Zone of Genius
27:36 – What’s Next: A Bold New Chapter for Dip

Want to launch your podcast this summer?Join PodLaunch → shaunnalee.com/podlaunch