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Empowered Endeavors: Business Strategy for the Purpose-Driven
Shaunna Lee
135 episodes
5 days ago
Welcome to the podcast that cuts through the noise, empowers voices, and amplifies impact. Where business strategy and purpose come together to turn your passion into a platform and ideas into influence to create real impact. I’m your host Shaunna Lee, best-selling author of So You’re Divorced, So What?, and mentor to executive thought leaders, purpose-driven entrepreneurs, and aspiring authors. We are transforming burned-out professionals into purpose-driven powerhouses. Remember: Your voice matters. Your story matters. And the world needs to hear it.
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Welcome to the podcast that cuts through the noise, empowers voices, and amplifies impact. Where business strategy and purpose come together to turn your passion into a platform and ideas into influence to create real impact. I’m your host Shaunna Lee, best-selling author of So You’re Divorced, So What?, and mentor to executive thought leaders, purpose-driven entrepreneurs, and aspiring authors. We are transforming burned-out professionals into purpose-driven powerhouses. Remember: Your voice matters. Your story matters. And the world needs to hear it.
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Business
Episodes (20/135)
Empowered Endeavors: Business Strategy for the Purpose-Driven
5 Lies Keeping You from Starting Your Podcast (and What to Do Instead)

If you’ve ever said, “I’m not ready,” “I don’t have the time,” or “It’s all been said before,” this episode is your wake-up call.

In this solo episode of Empowered Endeavors, Shaunna Lee gets real about the 5 most common (and convincing) lies that hold people back from starting their podcast—and why none of them should stop you.

From niche fear to tech overwhelm to imposter syndrome, she unpacks each myth and offers a refreshing, empowering perspective to help you take action now—not someday.

If you’ve felt the nudge to launch your show but keep putting it off, this episode will meet you with grace, truth, and a practical roadmap for what to do next.


What You’ll Learn:

  • Why no one will listen is a lie (and why you only need the right ones)
  • Why originality isn’t about the topic—it’s about your voice
  • How new tools make podcasting easier than ever
  • Why “I don’t have time” is a disguised decision, not a fact
  • The clarity that comes from action, not planning


✨ Favorite Quote:

“Imperfect action is where it’s at. People don’t need perfect sound. They need your story.”

🎯 Ready to launch your podcast this summer?
Join PodLaunch
Or book a 1:1 strategy session to map your podcast idea with Shaunna.


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4 months ago
23 minutes 41 seconds

Empowered Endeavors: Business Strategy for the Purpose-Driven
When Motherhood Becomes a Microphone: Ashley G’s Podcasting Debut

“I didn’t think anyone wanted to hear my story… but now I know it matters.” – Ashley G

In this episode of Empowered Endeavors, I’m joined by Ashley G, host of the What a Mom podcast and proud graduate of PodLaunch. Ashley shares the personal journey that led her to the mic—from motherhood challenges to unexpected breakthroughs—and how podcasting helped her transform pain into purpose.

We talk about:

  • Why Ashley almost didn’t start her show—and what changed
  • The surprising ways her podcast has created connection and healing
  • How PodLaunch gave her the structure, support, and confidence to move forward
  • The real-life impact of sharing your story even when it feels scary
  • Why "What a Mom" is more than a podcast—it’s a movement

If you’ve been sitting on an idea or wondering if your voice really matters… Ashley’s story is the nudge you’ve been waiting for.

As you listen to this episode, ask yourself: What’s the story you’re ready to tell?

✨ Connect with Ashley G:Instagram: https://www.instagram.com/phxtransformationwellness/


🎧 Listen to What a Mom Podcast: https://podcasts.apple.com/us/podcast/what-a-mom/id1778529114


🔗 Resources Mentioned:

  • Join PodLaunch – Launch your podcast with clarity, ease, and strategy
  • Book a Strategy Session
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5 months ago
42 minutes 55 seconds

Empowered Endeavors: Business Strategy for the Purpose-Driven
Launching a Podcast That Serves and Sells—with Danielle Ford

What if your podcast could attract clients and make an impact?
In this episode, I’m joined by Danielle Ford, my client and co-host of Be Blessed in Real Estate—a podcast that blends faith, business, and bold storytelling to support women in real estate.

Danielle had the audience, the message, and the mission—but like many women with a calling, she needed a roadmap. Inside PodLaunch, we helped her bring it all to life with clarity, confidence, and strategic intention.

🎧 Tune in as we explore:

  • How she found her voice behind the mic (even when imposter syndrome crept in)

  • What it really takes to launch a niche podcast with soul

  • How her show is already creating deeper trust—and client leads

  • Why you don’t need to be a tech genius or influencer to get started

📌 Mentioned in this episode:
Be Blessed in Real Estate Podcast → https://www.beblessedinrealestate.com


💡 Want to launch your own podcast with clarity and support?
Explore PodLaunch → https://www.shaunnalee.com/podlaunch

Use POD555 to save $222


Riverside Facebook Group:

https://www.facebook.com/share/g/16iiSd4fKu/


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5 months ago
43 minutes 52 seconds

Empowered Endeavors: Business Strategy for the Purpose-Driven
What Parking Lots and Traffic Taught Me About Podcasting

Ready to launch your podcast?

Use POD555 to save $222 when you join PodLaunch: ⁠shaunnalee.com/podlaunch ⁠

Not sure where to start?🎧 Book a strategy session with Shaunna: ⁠https://calendly.com/shaunna-lee/podcast-strategy-session⁠


In this deeply personal solo episode, Shaunna Lee shares a moment of transformation that unfolded in the most unexpected place: the driver’s seat. What starts as frustration in traffic becomes a mirror for resentment, responsibility, and the unspoken stories we carry about worth, space, and leadership.

From parking lot triggers to reframing road rage, Shaunna takes us on an emotional ride—one that ultimately leads to empowerment, clarity, and a powerful reminder: you are already in the middle of your transformation.

Through personal stories and honest reflection, she shows how even the most ordinary moments hold sacred wisdom—and how podcasting can become a pathway to healing, visibility, and growth.


What You'll Hear In This Episode:

  • What traffic taught her about motherhood, resentment, and unmet needs

  • How small reframes lead to massive emotional shifts

  • Why “taking up space” might be your next big breakthrough

  • The power of naming your inner critic (hello, Scarcity Sharon 👋)

  • How podcasting became her most healing practice

  • Why your transformation is likely hiding in plain sight

  • An invitation to step into the driver’s seat of your story—on air and in life


YouTube Chapters:

00:00 – Welcome: A Vulnerable Story from the Driver’s Seat02:00 – From Corporate Rush to Pickup Line Resentment05:12 – Practicing Patience (and the Fish Bowl Reframe)08:50 – Why Parking Lot Rage Was Really About My Power12:33 – Reclaiming My Space: The High School Parking Lot Moment15:22 – Scarcity Sharon: Naming the Inner Critic18:46 – From Passenger to Driver: Taking Back the Wheel21:12 – What This Has to Do With Podcasting23:55 – Podcasting as a Path to Healing and Growth26:04 – Why Your Story Matters (Even If You Don’t Know Where to Start)28:15 – Book Your Strategy Session + Next Steps


Other Important Links:

Book Shaunna to Speak: https://www.shaunnalee.com/book-me-to-speak

⁠The Ultimate Podcast Starter Kit⁠

Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠

Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

Podcast: ⁠Empowered Endeavors⁠

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5 months ago
20 minutes 25 seconds

Empowered Endeavors: Business Strategy for the Purpose-Driven
This Is What Reinvention Really Looks Like—with Dip’s Kate Asseraf
  • PodLaunch with Shaunna: ⁠https://shaunnalee.com/podlaunch⁠

    Try Dip Haircare: ⁠⁠https://dipalready.com⁠⁠ (Use the Store Locator)


  • Episode Summary:
    Think it’s too late to start again? Think again.
    In this emotional and powerful conversation, Shaunna Lee sits down with Kate Assaraf, founder of Dip Haircare, to talk about building something better after everything falls apart. From a devastating business breakup to launching a beloved brand that’s shaking up the haircare industry, Kate’s journey is a masterclass in reinvention, purpose, and doing business on your terms.


    In this episode, you’ll hear:

    • Why Kate walked away from her first successful business

    • The emotional toll of entrepreneurship (and how she made it through)

    • What nobody talks about when it comes to visibility and burnout

    • How she created Dip: a haircare brand that’s both luxurious and sustainable

    • A powerful reminder that you don’t need Shark Tank-level success to make your work matter


    Favorite Quote:

    “I was on the brink of suicide... and now I have my dream business.”


    Topics Covered:sustainability, entrepreneurship, personal growth, burnout recovery, visibility, women in business, podcasting, reinvention, Dip Haircare


    Takeaways:

    • Reinvention often starts at rock bottom

    • Visibility doesn’t have to mean self-exploitation

    • You can build a mission-driven brand without hustle culture

    • Hire for the tasks that drain your energy

    • Progress over perfection: small changes add up


    Resources & Links:

    • Try Dip Haircare: https://dipalready.com

    • PodLaunch with Shaunna: https://shaunnalee.com/podlaunch


    Watch the episode on YouTubeChapters:

    • 00:00 – Welcome + Meet Kate Assaraf, Founder of Dip

    • 04:00 – How a Book Sparked a Plastic-Free Mission

    • 07:03 – From Business Breakup to Starting Again

    • 10:00 – Redefining Success as a Mother & Entrepreneur

    • 13:05 – Visibility Without Burnout: A New Approach

    • 15:51 – Trusting Your Voice Despite Doubt

    • 18:58 – The Truth Behind “Overnight Success”

    • 21:48 – Making Sustainable Change (One Step at a Time)

    • 24:47 – Hiring Help to Stay in Your Zone of Genius

    • 27:36 – What’s Next: A Bold New Chapter for Dip


    Want to launch your podcast this summer?Join PodLaunch → shaunnalee.com/podlaunch


    Show more...
    6 months ago
    28 minutes 51 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    The Secret Podcasting Advantage for Therapists and Teachers - even if you're short on time!

    Book Your Podcast Strategy Session Here: https://calendly.com/shaunna-lee/podcast-strategy-session

    Chapters:

    00:00 Introduction to Podcasting for Therapists and Teachers

    06:14 Podcasting as a Teaching Tool

    12:00 Building Deeper Connections Through Podcasting

    18:10 Monetizing Your Podcasting Efforts

    If you're a therapist, teacher, or heart-centered professional who's ever thought, "I don’t have time for a podcast…” this episode is for you.

    In this solo episode, Shaunna Lee reveals why podcasting is one of the most powerful tools for educators and therapists—not just to share knowledge, but to create deeper connections, support clients beyond sessions or the classroom, and even open up new income streams.

    Drawing from her own experience substitute teaching and her work with purpose-driven professionals, Shaunna shares:

    • How podcasting becomes a teaching tool that scales your impact

    • How to deepen connection without burnout (and still maintain healthy boundaries)

    • Why podcasting can be the first step to monetizing your brilliance or funding classroom needs

    • What to do next—even if you're just toying with the idea

    “Your story matters—and podcasting is a way to make it work for you, not the other way around.”

    Whether you want to teach, empower, heal, or lead—this episode will help you see podcasting in a whole new light.

    Takeaways:

    • It allows for the creation of bite-sized lessons.
    • Not everyone learns the same way; podcasts cater to different learning styles.
    • Creating a podcast can help build deeper connections with clients and students.
    • Podcasting allows for scaling your impact without burning out.
    • You can create a library of resources through podcasting.
    • Monetizing your expertise can provide additional income streams.
    • Podcasting can normalize difficult conversations and destigmatize topics.

    🎧 Mentioned in this episode:

    • Episode 129 with Bobby Donohue on climate change + kids

    • Episode 106 with Jill Gulotta on bridging therapy & coaching


    📞 Podcast Strategy Sessions are open!If you’ve been sitting on a podcast idea but feel overwhelmed, unsure where to start, or stuck trying to DIY it all—I’ve got you.

    In one 75-minute session, we’ll map out your podcast plan, positioning, and next steps. You’ll walk away with clarity, confidence, and momentum.

    $147 for a limited time.

    Book your call here: https://calendly.com/shaunna-lee/podcast-strategy-session


    Important Links:

    Book Shaunna to Speak: https://www.shaunnalee.com/book-me-to-speak

    ⁠The Ultimate Podcast Starter Kit⁠

    Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Podcast: ⁠Empowered Endeavors⁠



    Show more...
    6 months ago
    23 minutes 42 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    Podcasting for the Planet: Empowering Kids to Fight Climate Change with Bobby Donohue

    Subscribe to the Show: https://www.empoweredendeavors.org/

    In this episode, Shaunna Lee interviews Bobby Donohue, the creator of Planet Bonehead, a climate education platform aimed at teaching kids about environmental science in a fun and engaging way.

    Bobby discusses his mission to reach 100 million kids by 2033, the structure of his educational content, and how he leverages podcasting to promote his work and refine his messaging.

    He emphasizes the importance of empowering children to understand and address climate change without instilling fear, and he shares his journey of creating engaging videos that are free for teachers and students alike.

    Shaunna and Bobby discussed the role of podcasting and how it can be a fruitful way to amplify your message. The discussion quickly uncovered a few hidden benefits to podcast guesting. Podmatch is a great way to find podcasts to be a guest on!

    Takeaways:

    • Planet Bonehead aims to teach kids about climate change without doom and gloom.
    • Kids are more open to ideas about climate solutions than adults.
    • The educational content is structured into engaging units for teachers.
    • The program is free for teachers to ensure accessibility.
    • Podcasting has helped Bobby refine his messaging and practice his delivery.
    • Bobby's approach includes humor to make learning enjoyable.
    • Financial support is crucial for sustaining the Planet Bonehead initiative.


    Chapters:

    00:00 Introduction to Planet Bonehead

    03:08 Educational Approach to Climate Change

    06:03 The Structure of Planet Bonehead's Program

    09:05 Funding and Business Strategy

    12:12 The Importance of Communicating with Kids

    14:59 The Origin Story of Planet Bonehead

    18:03 Leveraging Podcasting for Business Growth

    21:15 Networking and Content Creation

    23:54 Future Goals and Community Support


    You can find Bobby and Planet Bonehead here:

    Website: https://planetbonehead.com/

    X: https://x.com/planetbonehead

    Instagram: https://www.instagram.com/planetbonehead/

    YouTube: https://www.youtube.com/planetbonehead

    LinkedIn: https://www.linkedin.com/in/bobbydonohue/



    Important Links:

    Book Shaunna to Speak: https://www.shaunnalee.com/book-me-to-speak

    ⁠The Ultimate Podcast Starter Kit⁠

    Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Show more...
    6 months ago
    31 minutes 34 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    Why Your Story Deserves a Bigger Podcasting & Speaking Stage

    Book Shaunna to Speak here: https://www.shaunnalee.com/book-me-to-speak

    In this episode of Empowered Endeavors, Shaunna Lee discusses the importance of sharing your story and aligning with your purpose to create a meaningful impact. She emphasizes the need for visibility through storytelling, particularly in with podcasting and speaking engagements.

    Join PodLaunch: https://www.shaunnalee.com/podlaunch

    Shaunna shares her insights on balancing content creation with promotion, the significance of connecting with audiences, and the transformative power of sharing personal narratives.

    CoParenting Course: https://www.shaunnalee.com/chaos-to-calm-bundle

    This episode serves as a guide for purpose-driven individuals looking to amplify their message and engage with their communities effectively.

    Takeaways:

    • Your story deserves a bigger stage.
    • Creating content is only part of the process.
    • Visibility is crucial for influence.
    • Spend more time sharing your work than creating it.
    • Podcasting can be a powerful platform for storytelling.
    • Practice makes perfect in sharing your narrative.
    • Don't hide behind your work; share it with the world.
    • Your story matters and can inspire others.


    Chapters:

    00:00 Introduction to Empowered Endeavors

    01:16 Finding Alignment in Chaos

    03:17 The Importance of Visibility in Storytelling

    08:52 Creating and Sharing Your Content

    13:14 Launching Your Podcast with Purpose

    18:29 Expanding Your Message Through Speaking Engagements


    Other Important Links:

    ⁠The Ultimate Podcast Starter Kit⁠

    Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Show more...
    6 months ago
    22 minutes 39 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    Unlocking Your Soul's Path After Corporate Burnout with Sharon Seaberg

    Love this message? Book Shaunna to speak at your next event: https://www.shaunnalee.com/book-me-to-speak

    In this enlightening conversation, Shaunna Lee and Sharon Seaberg explore the intersection of business strategy and personal purpose.

    Sharon shares her journey from corporate burnout to becoming a Soul Path Activator, emphasizing the importance of aligning one's business with their soul's calling.

    They discuss the power of branding, the significance of self-love, and the journey of embracing authenticity.

    The conversation highlights the importance of following one's intuition and the potential for infinite possibilities in life and business.

    Takeaways:

    • Aligning business with soul can create a fulfilling entrepreneurial experience.
    • Self-love is essential for personal growth and empowerment.
    • Intuition plays a crucial role in decision-making and finding joy.
    • Breaking free from societal conditioning allows for authentic living.
    • The Heroine's Journey emphasizes internal exploration and self-acceptance.
    • Finding joy in the process is more important than following a strict recipe for success.
    • Embracing infinite possibilities empowers individuals to create their own paths.


    Chapters:

    00:00 Introduction to Soul Path Activation

    03:32 The Journey from Corporate to Coaching

    06:35 Finding Joy and Authenticity in Business

    09:45 The Role of Branding in Soul Alignment

    12:43 Overcoming Conditioning and Embracing Power

    15:26 Advice for the Younger Self

    18:35 Infinite Possibilities Ahead


    Sharon's Bio:

    I'm Sharon Seaberg

    An Executive Coach, Soul Path Activator, and sacred strategist for visionary women.

    I guide high-achieving, heart-led women to lead from truth, not trauma. My approach blends neuroscience, intuitive energetics, and emotional intelligence to unlock your full potential — from the inside out.

    With 25+ years in Fortune 500 leadership (Adobe, Dell, Nutanix, HP), plus certifications in Executive Coaching, Human Design, Gene Keys, NLP, Positive Intelligence, and The Energy Codes — I don’t teach theory. I teach from embodiment.

    I’ve lived the path of overachievement, burnout, and spiritual reawakening. And now I guide women like you into alignment, clarity, and lasting soul success.


    You can find Sharon here:

    Website: https://sharonseaberg.com/

    Branding Guide: https://branding.sharonseaberg.com/


    Other Important Links:

    ⁠The Ultimate Podcast Starter Kit⁠

    Podcast: ⁠Empowered Endeavors⁠

    Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Show more...
    6 months ago
    24 minutes 1 second

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    The Power of Podcast Guesting – Grow Your Influence Without Your Own Show

    Join PodMatch to find the perfect show to guest on: https://podmatch.com/?ref=1689612692629x460349037235660000

    In this episode, Shaunna Lee discusses the power of podcast guesting as a strategy to grow visibility and credibility without needing to create your own show. She outlines the benefits of being a guest on podcasts, including access to established audiences, the creation of evergreen content, and the opportunity to engage in storytelling. The conversation also covers practical steps for getting booked on podcasts, crafting effective pitches, and maximizing the impact of guest appearances. Shaunna emphasizes the importance of having a clear call to action and building relationships with podcast hosts for future opportunities.

    Takeaways:

    • Podcast guesting is a powerful way to grow influence.
    • Utilizing existing audiences can enhance your visibility.
    • Evergreen content allows your message to live on.
    • Crafting a thoughtful pitch is crucial for getting booked.
    • A clear and concise call to action is essential.
    • Building relationships with hosts can lead to future opportunities.
    • Storytelling is a valuable tool in podcasting.


    Important Links:

    ⁠The Ultimate Podcast Starter Kit⁠

    Podcast: ⁠Empowered Endeavors⁠

    Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Show more...
    7 months ago
    26 minutes 3 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    Hidden Science to Free Your Voice with Judy Koons

    The Podcast Series Continues!

    Download The Ultimate Podcast Starter Kit: https://www.shaunnalee.com/podlaunchtoolkit

    In this conversation, Shaunna Lee and Judy Koons explore the theme of overcoming fears, particularly in the context of podcasting and self-expression. Judy shares insights from her book 'Spellbound No More', reminding us of the importance of releasing past traumas and energy blockages to live authentically.

    They discuss the Freedom Process, a method for transforming fears into empowerment through breathwork and energy release. The conversation highlights the journey of self-discovery and the power of sharing one's voice. In this enlightening conversation, Judy Koons and Shaunna Lee explore the transformative power of breathwork and the healing journey. They discuss the importance of unlearning old patterns, facing discomfort, and embracing curiosity over fear. Judy shares insights on how breath can release tension and old stories, emphasizing that healing doesn't have to be complicated.


    Key Takeaways:

    • Fears often stem from past accumulations that need to be addressed.
    • Authentic self-expression can be effortless when fears are released.
    • The Freedom Process helps individuals recognize and drop energy blockages.
    • Breathwork is a powerful tool for emotional and physical transformation.
    • Releasing fears can lead to greater energy and creativity.
    • Self-judgment often leads to projecting fears onto others.
    • Creating space in our lives allows for authentic expression.
    • The Freedom Process has led to significant transformations for many individuals. Unlearning old breathing patterns is essential for healing.
    • Breathwork can help release past energy and trauma.
    • Facing discomfort is a courageous part of the healing journey.
    • Curiosity can lead to deeper self-discovery and healing.
    • Releasing tension in the body can facilitate creativity and expression.
    • Breath is a powerful tool for transformation and personal growth.
    • Healing is a simple process that can be accessible to everyone.


    More about Judy:

    Judy has been supporting individuals in coming back to true health mentally, emotionally, physically and spiritually for decades. You’ll find her using the Freedom Process to end the war within you and return to the magic of life. She brings new energy, simplicity, and clarity to some of the tougher concepts out there. Best selling author of “SpellBound No More”, she is ready to show up and point you in an amazing direction.

    Are ready for greater mastery and to live life by design? https://daur.co

    https://www.youtube.com/@daurway

    https://www.instagram.com/thedaurway

    https://www.facebook.com/judy.l.koons/

    DAUR.co


    Other important Links:

    ⁠The Ultimate Podcast Starter Kit⁠

    Podcast: ⁠Empowered Endeavors⁠

    Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Show more...
    7 months ago
    45 minutes 15 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    Most New Podcasters Make These 3 Unbelievable and Costly Mistakes

    PodLaunch Toolkit: https://www.shaunnalee.com/podlaunchtoolkit

    In this episode, Shaunna Lee discusses three costly planning mistakes that new podcasters often make: overcomplicating the launch plan, ignoring long-term strategy, and not knowing their audience. You don't need months of planning to start your podcast. You don't need perfection. You need to build momentum. In this episode, you'll discover common planning mistakes.

    She emphasizes the importance of simplifying the launch process, having a clear long-term content strategy, and understanding the target audience to ensure podcast success. Shaunna provides actionable tips to help aspiring podcasters avoid these pitfalls and encourages them to take consistent action toward their goals.

    Takeaways:

    • Avoid overcomplicating your podcast launch plan.
    • Don't wait for perfection; focus on getting started.
    • Plan your content long-term to prevent burnout.
    • Batch and repurpose content for efficiency.
    • Know your audience to engage effectively.
    • Engage with your audience for better content.
    • Take small, consistent actions toward your goals.
    • Your story matters; share it with the world.

    Important Links:

    ⁠The Ultimate Podcast Starter Kit⁠

    Podcast: ⁠Empowered Endeavors⁠

    Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Show more...
    7 months ago
    19 minutes 41 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    The 3 Secrets Nobody Tells You About Podcasting Success

    ⁠⁠The Ultimate Podcast Starter Kit⁠⁠: https://www.shaunnalee.com/podlaunchtoolkit

    PodMatch: https://podmatch.com/?ref=1689612692629x460349037235660000


    In this episode, Shaunna Lee shares three secrets to podcasting success that go beyond mere downloads and sponsorships. She emphasizes the importance of connecting with your 'why', the significance of energy over equipment, the necessity of consistency over perfection, and the value of building relationships with your audience. How to launch a podcast quickly and the best strategy for your podcast are included along with practical podcasting tips and personal anecdotes to illustrate her points. Shaunna is encouraging aspiring podcasters in this episode to take action and engage authentically with their listeners.


    Takeaways:

    • Podcasting success isn't just about downloads and sponsorships.
    • Connect back to your 'why' for true success.
    • Your energy matters more than your equipment.
    • Authenticity in your voice is key to connection.
    • Consistency beats perfection in podcasting.
    • Engagement with your audience fosters growth.
    • Batch recording can help maintain a sustainable schedule.
    • Building an email list is crucial for audience engagement.
    • Take baby steps to avoid feeling overwhelmed.
    • Launching quickly can lead to greater success.


    Important Links:

    Podcast: ⁠Empowered Endeavors⁠

    Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Show more...
    8 months ago
    23 minutes 54 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    Unbelievable Ways Podcasting Is NOT Just for Entrepreneurs

    Download: ⁠⁠The Ultimate Podcast Starter Kit⁠

    In this episode of Empowered Endeavors, host Shaunna Lee explores the diverse world of podcasting, emphasizing that it is not just for entrepreneurs but for anyone with a story to tell. It is a powerful mechanism to explore and share creativity, participate in active storytelling, and make new friends. She discusses various categories of podcasters, including educators, activists, hobbyists, and corporate professionals, highlighting the unique benefits of podcasting such as creative expression, community building, and networking opportunities. Shaunna also encourages listeners to start their own podcasts, emphasizing the accessibility and growth potential in the medium. Listen along for a powerful episode on all the ways non-business podcasting can help you build your legacy.

    Takeaways:

    • Podcasting is a powerful tool for storytelling.
    • It's a misconception that podcasting is only for entrepreneurs.
    • Anyone can use podcasting to share knowledge and connect with others.
    • Educators can expand their reach through podcasting.
    • Creative individuals can showcase their processes via podcasts.
    • Activists can use podcasts to spread awareness and drive change.
    • Hobbyists can create niche podcasts around their interests.
    • Corporate professionals can establish thought leadership through podcasting.
    • Podcasting fosters community and networking opportunities.
    • Now is the best time to start a podcast due to accessibility and technology.
    • Unlocking the Power of Podcasting
    • Podcasting: More Than Just Business

    Important Links:

    ⁠The Ultimate Podcast Starter Kit⁠

    Podcast: ⁠Empowered Endeavors⁠

    Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠

    Show more...
    8 months ago
    19 minutes 12 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    Why NOW Is the Best Time to Start a Podcast!

    Download: ⁠The Ultimate Podcast Starter Kit⁠

    In this episode of Empowered Endeavors, Shaunna Lee kicks off her podcast series by addressing the common fears and podcasting myths surrounding starting a podcast, emphasizing that it's never too late to begin. She discusses the growth of the podcasting industry and the importance of unique perspectives, and she provides actionable steps for aspiring podcasters to get started. It only takes 5 simple steps to start a podcast. With a focus on overcoming limiting beliefs and leveraging current podcast trends, Shaunna provides some helpful podcasting tips and encourages listeners to take the plunge into podcasting and share their voices.

    Takeaways:

    • It's never too late to start a podcast.
    • Many podcasts fade out after just a few episodes.
    • Your unique perspective is valuable.
    • Podcasting is a growing platform with over 460 million listeners.
    • You don't need fancy equipment to start a podcast.
    • Consistency is key to podcast success.
    • Niches are where the magic happens in podcasting.
    • You can record episodes on your phone while driving.
    • Don't overthink the technology; just get started.
    • Take the first step today and outline your first episode.

    Important Links:

    The Ultimate Podcast Starter Kit

    Podcast: Empowered Endeavors

    Divorce Book: ⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠

    Show more...
    8 months ago
    15 minutes 54 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    A New Beginning: Welcome to Empowered Endeavors

    In this episode of Empowered Endeavors, host Shaunna Lee discusses the evolution of her podcast, emphasizing the importance of aligning business strategy with purpose. She outlines her target audience, and the benefits of podcasting as a business strategy, and shares insights on avoiding common mistakes. Shaunna highlights and speaks about her upcoming Podcast Series that will teach you how to start a podcast and how to avoid common pitfalls. Additionally, Shaunna highlights various monetization strategies for podcasters and teases upcoming guests and episodes that will provide further insights into the world of podcasting.


    Takeaways:

    • Your voice matters, and the world needs to hear it.
    • Podcasting can transform burned-out professionals into empowered individuals.
    • Aligning your passion with business strategy leads to fulfillment.
    • It's never too late to start a podcast.
    • You can begin podcasting with minimal equipment.
    • Focus on progress over perfection in your journey.
    • Success should be measured by impact, not just numbers.
    • Avoid costly mistakes by launching quickly and simply.
    • Monetization can be achieved through various authentic strategies.
    • Community and connection are key in podcasting.


    Chapters:

    00:00 Welcome to Empowered Endeavors

    00:59 The Evolution of the Podcast

    03:07 Aligning Business Strategy with Purpose

    04:58 Target Audience and Podcasting Goals

    07:48 Podcasting as a Business Strategy

    12:03 Avoiding Common Podcasting Mistakes

    14:02 Monetization Strategies for Podcasters

    15:54 Upcoming Guests and Future Episodes

    Show more...
    8 months ago
    16 minutes 40 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    Iconic Ways to Co-Parent After Your Good Divorce | Sarah Armstrong

    Snag your start again guide here: https://www.shaunnalee.com/startagain

    Sarah Armstrong, an executive at Google, shares her journey of going through a divorce and how she approached it with intention and a focus on creating a good divorce for the sake of her daughter. She emphasizes the importance of putting aside negative feelings and focusing on what's best for the children involved. Sarah also discusses the concept of a good divorce and the impact it can have on children's view of relationships and overall happiness. She shares practical tips for co-parenting and creating a positive environment for children in a divorced family.

    The conversation explores the concept of a 'good divorce' and how to navigate co-parenting after separation. The guests discuss the challenges of co-parenting, including the logistics of sharing custody and the emotional impact on children. They emphasize the importance of communication, flexibility, and putting the needs of the children first.

    The conversation also touches on the author's journey to becoming an author and the fulfillment she finds in helping others going through divorce. Overall, the conversation promotes the idea that divorce doesn't have to be negative and toxic, but can be approached in a way that prioritizes the well-being of everyone involved.

    Sarah Armstrong, good divorce proponent and author of The Mom’s Guide to a Good Divorce, is vice-president of global marketing operations at Google and proud mom of Grace, who graduated from high school in 2021 and is in her junior year of college. Sarah is a mentor to other women in business and longtime volunteer at various nonprofit organizations, including the Jack & Jill Late Stage Cancer Foundation, Georgetown Alumni Admissions Program and local soup kitchens.

    Prior to joining Google, Sarah was a partner at McKinsey & Co. and worked at The Coca-Cola Company in global marketing for twenty years, where she led Worldwide Agency Operations across 200 countries. Sarah started her career at Leo Burnett (Chicago) in Media. Sarah’s work has been recognized around the world, resulting in her being named one of Ad Age’s “Women to Watch” and included in Ad Age’s Book of Tens (“Top Ten Who Made Their Mark in 2009”).

    Sarah loves traveling the world and has been fortunate to travel to 55+ countries. She enjoys exploring new cities with Grace whenever possible. Sarah lives in San Francisco.

    Website: https://www.momsguidetogooddivorce.com

    Takeaways:

    • Divorce is a starting over moment that requires reflection and setting a vision for what you want your life to look like.
    • Compartmentalization is key in co-parenting to prevent negative emotions from impacting children.
    • Providing the basics and minimizing disruptions in a child's life can make the transition between two homes easier.
    • Acknowledging mistakes and striving to do better is important in co-parenting.
    • Children learn more by observing than by what we tell them, so it's important to model resilience, strength, and self-control.
    • A good divorce is possible with intention, communication, and a focus on the well-being of the children involved. Co-parenting after divorce requires effective communication, flexibility, and putting the needs of the children first.
    • Divorce doesn't have to be negative and toxic; it can be approached in a way that prioritizes the well-being of everyone involved.
    • The journey of becoming an author can be surprising and fulfilling, especially when the book helps others going through challenging times.

    Other helpful links:

    ⁠⁠⁠⁠⁠www.ShaunnaLee.com ⁠⁠⁠⁠⁠

    ⁠Start Again Guide

    Divorce Book: ⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠

    Music by Sergio Prosvirini from Pixabay

    Show more...
    1 year ago
    41 minutes 30 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    Ignite creativity for your next big idea | SimplyShaunna

    Waitlist open for PodLaunch: https://www.shaunnalee.com/podlaunch If you have ever said "I'm just not a creative person, " this episode is for you. Shaunna discusses how to unblock creativity and spark inspiration to start a podcast or any new endearvor. She debunks the myth that only certain people are creative and explains that creativity plays a role in problem-solving, innovation, and personal growth.

    Shaunna shares techniques to overcome creative blocks, such as shifting mindset, practicing mindfulness, journaling, and physical activity. She also explores ways to spark inspiration, including brainstorming, changing environments, obtaining inspiration from everyday life, collaborating and networking, and setting aside time for play.

    Shaunna emphasizes the importance of creating a plan and taking actionable steps while avoiding burnout. Takeaways:

    • Creativity is not limited to artistic expression.
    • Mindfulness and mental flexibility enhance creativity.
    • Self-doubt and perfectionism can block creativity.
    • Journaling helps clarify thoughts and ideas.
    • Physical activity can clear mental clutter.
    • Brainstorming is essential for generating new ideas.
    • Changing your environment can inspire creativity.
    • Networking opens up new perspectives and ideas.
    • Playfulness is crucial for fostering creativity.
    • Action is necessary to bring creative ideas to life.


    Other Important Links:

    ⁠⁠⁠⁠⁠www.ShaunnaLee.com ⁠⁠⁠⁠⁠

    ⁠Start Again Guide

    Divorce Book: ⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠


    Music by Sergio Prosvirini from Pixabay

    Show more...
    1 year ago
    27 minutes 53 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    Hacks to Find the Humor in Stepparenting with Amy Stone

    Download your Start Again Plan Here: https://www.shaunnalee.com/startagain

    This has been one of my most enlightening conversations on this show! Step-parenting is one of the hardest things I've ever done and today's episode brings all the tips and tricks you need to master this phase of life.

    Amy Stone is a mentor and coach for stepparents. As a mentor and a coach, she supports adults in blended families with tools and strategies to empower them to create a life they love. 

    Amy understands that it can be a little scary to ask for support when it comes to questions about your relationship and your family but coaching with Amy is a safe space where you can set down your concerns with somebody who has decades of personal experience as a stepmom and even more years of experience as a child of divorced parents.  Through coaching, you will receive support and learn strategies to help you organize the new family roles, identities, and even household duties so that all members of the family will feel secure, beloved, confident, and valued in your home. This is not just about the kids, this includes YOU. 

    If you are currently experiencing stress, drama or conflict, coaching with Amy can help you improve family communications and create connectivity and connection. Coaching is about creating change which means that working with Amy is about taking action to make things better … not about staying stuck in frustration. 

    Amy is a mom, a stepmom, and a step-grandma. Her personal journey as a stepmom is what inspires her passion to help stepparents and adults in stepfamilies. When she isn’t helping families you might find her running, or paddleboarding or relaxing with her toes in the sand at the beach. She also loves to read good fiction novels and has what might be a slight obsession with homemade sourdough bread. 

    You can find

    Facebook: https://www.facebook.com/theamysaysso/

    Linked in: https://www.linkedin.com/in/amy-stone-8923a3124/

    Instagram: https://www.instagram.com/amysaysso_coaching

    Podcast: https://anchor.fm/amy-stone2

    YouTube: @AmyStone 


    Other Important Links:

    ⁠⁠⁠⁠⁠www.ShaunnaLee.com ⁠⁠⁠⁠⁠

    ⁠Start Again Guide

    Divorce Book: ⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠


    Music by Sergio Prosvirini from Pixabay

    Show more...
    1 year ago
    50 minutes 4 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    How to Use Adversity as Your Superpower | SimplyShaunna

    Schedule your call here: https://www.shaunnalee.com/clarity-call

    In this episode, Shaunna Lee discusses how to turn pain into power and overcome adversity with resilience. She emphasizes that it's never too late to start again and pursue your dreams.

    Shaunna shares her expertise in helping people navigate difficult situations and find new ambitions. She also talks about the physical and emotional impact of pain and the importance of releasing emotions.

    Shaunna provides practical steps for building resilience, including shifting mindset, building a support system, taking care of oneself, setting goals, and learning and growing from adversity.

    Takeaways:

    • It's never too late to start again and pursue your dreams.
    • Pain and adversity can have physical and emotional impacts, so it's important to release emotions and take care of oneself.
    • Shifting mindset and looking at situations differently can help build resilience.
    • Building a support system and asking for help is crucial in overcoming adversity.
    • Setting realistic goals and taking action are key to achieving success.
    • Learning and growing from difficult situations is the ultimate goal.


    Other Important Links:

    ⁠⁠⁠⁠⁠www.ShaunnaLee.com ⁠⁠⁠⁠⁠

    ⁠Start Again Guide

    Divorce Book: ⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠

    Instagram: ⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠

    Facebook: ⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠


    Music by Sergio Prosvirini from Pixabay

    Show more...
    1 year ago
    28 minutes 48 seconds

    Empowered Endeavors: Business Strategy for the Purpose-Driven
    Welcome to the podcast that cuts through the noise, empowers voices, and amplifies impact. Where business strategy and purpose come together to turn your passion into a platform and ideas into influence to create real impact. I’m your host Shaunna Lee, best-selling author of So You’re Divorced, So What?, and mentor to executive thought leaders, purpose-driven entrepreneurs, and aspiring authors. We are transforming burned-out professionals into purpose-driven powerhouses. Remember: Your voice matters. Your story matters. And the world needs to hear it.