Ryan Sorely (Rd 2): VP of Win-Loss and Co-founder at Klue on How to Build an Impactful Win-Loss Program

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Embracing Erosion

Devon O'Rourke

66 episodes

6 days ago

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

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Business

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Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

Marketing

Business

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Ryan Sorely (Rd 2): VP of Win-Loss and Co-founder at Klue on How to Build an Impactful Win-Loss Program

Embracing Erosion

42 minutes 31 seconds

6 months ago

Ryan Sorely (Rd 2): VP of Win-Loss and Co-founder at Klue on How to Build an Impactful Win-Loss Program

On this episode of Embracing Erosion, Devon was joined once again by Ryan Sorley. Ryan is the VP of Win-Loss and Co-founder at Klue, having sold his research firm, DoubleCheck Research to Klue a few years back. With a career rooted in research and strategy, Ryan has worked with hundreds of B2B tech companies to help them understand why they win and lose deals. He’s held roles at leading firms like Forrester and Gartner and recently authored Blindspots: The Ultimate Guide to Building a Better Win-Loss Program, a practical playbook for companies looking to turn buyer feedback into competitive advantage.

They go deep on all things win-loss, and we get Ryan’s tactical advice on how to set up a win-loss program and how to make it more impactful with the right soft skills. Enjoy!