Jeff Hardison: CRO at CaseMark & Former VP of Calendly on Building Hybrid GTM Models & Scaling Companies

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Embracing Erosion

Devon O'Rourke

66 episodes

5 days ago

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

Marketing

Business

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All content for Embracing Erosion is the property of Devon O'Rourke and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

Marketing

Business

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Jeff Hardison: CRO at CaseMark & Former VP of Calendly on Building Hybrid GTM Models & Scaling Companies

Embracing Erosion

42 minutes 16 seconds

4 months ago

Jeff Hardison: CRO at CaseMark & Former VP of Calendly on Building Hybrid GTM Models & Scaling Companies

On this episode of Embracing Erosion, Devon sits down with Jeff Hardison, CRO of CaseMark and former VP of Product Marketing at Calendly.

They discuss the complexities behind operating a hybrid go-to-market motion, the positioning and messaging LinkedIn industrial complex, the nuances of product marketing and leadership in startups vs enterprise organizations, and they even touch on GTM engineering. Enjoy the conversation!