BEST OF — Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans

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Embracing Erosion

Devon O'Rourke

66 episodes

4 days ago

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

Marketing

Business

RSS

All content for Embracing Erosion is the property of Devon O'Rourke and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Embracing Erosion is the podcast that lets you inside the heads of product marketers, investors, and go-to-market leaders who tackle changes head-on and turn them into competitive advantages.

Marketing

Business

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BEST OF — Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans

Embracing Erosion

56 minutes 14 seconds

1 year ago

BEST OF — Lori Goode: CMO of Index Exchange on Mentors vs Sponsors, Why Brands Should Reflect Consumer Values, & How to Build Annual Plans

On this episode of Embracing Erosion, Devon chats with Lori Goode, the Chief Marketing Officer of Index Exchange. They discuss what working in hospitality can teach you about being a marketer, why the pace of innovation is what makes ad tech so attractive, the difference between mentors and sponsors, how to advocate for your career, why streaming TV remains so nascent and exciting, why consumer values must be reflected in brands, how ChatGPT is disrupting SEO, how to build your annual plans and budget, and much more. Enjoy!