10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season. 🎁 Get 12 Strategies to Increase AOV - Free Checklist! You’ll learn five proven tactics: Use tiered discount codes.Offer creative free gift thresholds.Add upsell and cross-sell ideas.Promote profitable payment & shipping methods.Provide early access for VIP.Learn what works and what doesn’t from real eCommerce brands, so you can improve your...

9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday. 🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup! Drawing on years of hands-on experience and countless eCommerce brand stories, they guide you through strategic discount code management, campaign and flow consistency, and the smart use of universal content blocks to ma...

8 - Secrets Behind High-Performing Email Design Get The Ultimate 2025 Email Design Guide for free! This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Amanda Lucaj, share secrets behind high-performing email design. They prepared a variety of examples to show you best practices and current email design trends. This is an inspiring and valuable episode you should not miss. Watch the video to see all the design examples! You’ll Learn H...

6 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it. Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing. Watch the full episode here! You’ll Learn About… Why your current click-through rate might be underperformi...

6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder. Watch the full episode here! You’ll Learn What transactional emails are and why they’re so important The difference between transactional and marketing emailsExamples of transactional emails that keep customers coming back The essential elements of the best transactional emailsResources Mentioned in This Episode Did you enjoy this episode? If so, please lea...

5 - Curious how AI is reshaping marketing? In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting. Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. Watch a full episode here! About Today’s Guest Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers...

4 - Google just dropped major Google Merchant Center updates—are you ready? In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels. Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve. Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes. Watch the full episode here! WIN a FREE Email D...

3 - Klaviyo’s new pricing is here—are you ready? In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized. You’ll Learn About How to handle large lists with low engagementKlaviyo’s new Automatic Downgrade featureKey list-cleaning metrics to watchHow Klaviyo price increase will affect SMS profiles Why you shouldn’t over-invest in your Sunset FlowHow to clean your list: a step-by-step guideImmediate steps ...

2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue. Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker. Watch the full episode! You’ll Learn How to upgrade your Welcome Flow to increase conversionsHow personalization drives eCommerce email resultsPatagonia’s customer connection secretsHow to design Post-Purchase emails like a SaaS br...

1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure ...

Exciting news—our podcast is getting a makeover! We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space.Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success. Thanks for being with us these three wonderful years—stay tuned for our new episodes! Request Free Email Marketing Audit! Did you enjoy this...

193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. Watch the video showcasing all email design examples here!You’ll LearnHow to tie your products with your email marketing strategyOne segmenting strategy you should implement before Mother’s DayThe differences between marketing Mother’s Day in the UK, the ...

192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.Watch the full episode!You’ll LearnThe story behind Flowium’s brand nameThe first thing to consider when picking a name for your businessDomain value: Andriy and Vira’s insights on pricing Best advice on validating your brand name Amazon’s original name and why ...

191 - In this episode, we chat with Jesse Clemmens, co-founder of HiTide, a platform revolutionizing SMS list growth for Shopify brands. Delve into cutting-edge strategies for data collection, effective retention techniques for sustainable growth, and more!Watch the full episode here! You’ll LearnAll about the HiTide processHow HiTide collects zero-party dataHiTide vs. ManyChat: similarities and key differences Tagging as a way to trigger an automation: how it worksExamples of automation...

190 - Join us as we chat with Gabrielle San Nicola, Senior Agency Partnerships Manager at Disco, about boosting AOV, navigating competition, and leveraging Disco’s data to grow your eCommerce business.Watch the full episode here! You’ll LearnHow Disco helps you boost your AOVDisco’s pricing model and its advantages to users How Disco helps you navigate competitionThe backstage of Disco’s data collection processHow you can leverage Disco to grow your email listResources Mentioned in ...

189 - Tune in for this special episode where charity: water’s Retention Marketing Manager Anthony Aurrichio shares how he uses email marketing for the greater good.Watch the full in-person episode here! Interview QuestionsWhat is charity: water about and what are your values?What technology do you use to manage projects at charity: water?How big is your retention team?Is the concept of retention different for NGOs?Are there marketing channels where you put more resources than others?How do yo...

188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture.Watch the full in-person episode here! You’ll LearnThe reason Andriy is doing it now, after 7 years in eCommerceAndriy’s top advice for choosing a nicheBuilding from scratch vs. buying an existing business: pros and consGetting started: research tips and key considerationsOur co-host Vira’s top tips for market research and ana...

187 - If you’re thinking of expanding your business to the UK, this episode is for you! Join us as we delve into the key considerations and strategies for successfully navigating the UK market. Tune in for valuable insights and expert advice that will empower you to make informed decisions and thrive in the dynamic business landscape of the United Kingdom.Watch the full in-person episode here! You’ll LearnThe key spending category in the UKThe role of Amazon for the UK consumersMessenger...

186 - Dive into the world of St. Patrick’s Day marketing with our expert insights on crafting unforgettable campaigns. Discover how to infuse luck, surprise, and sustainability into your promotions, alongside creative ways to incorporate the festive spirit into customer interactions.Watch the full video here! Resources Mentioned in This EpisodeSmart Passive Income Podcast with Pat FlynnMacy's Thanksgiving Day Parade 2023Intelligent Change - Tools to Positively Change Your LifeThe Five Minute ...

185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.Resources Mentioned in This EpisodeYouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTRProven Strategies for Valentine’s Day SuccessJones Road Beauty - Clean No-Makeup MakeupChubbies Shorts - Proper Length Men's ShortsDignitasFeastableG...