🏎️🏁 Today we sit down the innovative entrepreneur ⁠⁠Alex Witty⁠⁠ — designer, CEO, and founder of Compound Footwear, a sneaker brand made from Formula 1 tyres. From growing up with a dad who worked alongside Ayrton Senna, to launching his own sustainable fashion label during COVID, Alex shares the behind-the-scenes of turning Motorsport waste into wearable street style. We talk about the wild ride of building a brand, creating opportunity out of luck, and how Formula 1 is shaping the next generation of fashion, fandom, and future thinking. 🏆 This one’s for the dreamers, doers, and F1 lovers. 00:48 – Meet Alex Witty and how Compound began 03:30 – A family legacy in Formula 1 06:15 – From Brighton uni to seaweed experiments 09:40 – The “ah-ha” moment: turning tyres into shoes 13:00 – Inside the first Compound drop 18:30 – The real carbon footprint of F1 21:00 – What entrepreneurship really looks like 26:00 – The power of self-belief (and a little delusion) 29:30 – Imposter syndrome and the internal game 33:00 – Why fashion and F1 are a perfect match 37:00 – F1 Academy, representation, and the rise of women in motorsport 41:00 – What’s next for Compound, Monaco, and beyond Thank you so much, Alex!  📸 Watch the full episode on socials ⁠⁠@lifestyleleven⁠⁠ 👟 Explore the shoes at ⁠⁠compoundfootwear.com⁠⁠ 🗓️ New episodes drop on the 1st and 11th of every month With love, Eve ELEVEN