Curly hair enthusiasts rejoice! ELEVEN Australia is excited to launch KEEP MY CURL MOISTURE SHAMPOO & CONDITIONER – a new haircare duo that merges the best of skincare science with curl care essentials. In this episode, we chat with our resident hair experts and regular podcast guests, Joey and Rachel, about all things curls! KEEP MY CURL delivers serious hydration, frizz control, and curl definition, bringing you curls that look fresh, soft, and full of life. With ingredients like Hyalur...

Have you ever wondered when you visit your favourite salon to have a colour service what brands and products are being used? For those who only know us for our quality shampoos, conditioners & lifestyle products, in this episode you'll hear about the other side of our business, which is our end to end full service professional colour range. Its called ELEVEN Australia Colour. If on the other hand you're already a fan, then you would know that its because of its performance, technology &am...

INTRODUCING OUR NEW SMOOTH ME NOW THERMAL SPRAY - YOUR SECRET WEAPON AGAINST DRY, FRIZZY & HEAT DAMAGED HAIR. Back again for another episode, our Co-Creative Director Joey Scandizzo is joined by Australian Colourist of the Year, the master of textured hair styling and friend of ELEVEN AUSTRALIA - Rachel Vitullo. In this episode together they explain not only how this new product has made their life as hairstylists on the salon floor easier, but how clients who use this product at hom...

The long-awaited MIRACLE HAIR TREATMENT SHAMPOO & CONDITIONER is finally here — the most significant ELEVEN Australia launch since the brand’s inception. In this episode we give you the dirt, actually the clean, on exactly how to use both these products and all the benefits that go with them.Get ready to experience a hair care miracle like no other. MIRACLE HAIR TREATMENT SHAMPOO & CONDITIONER are the dynamic duo for anyone (which let’s face it, is everyone) wanting to supe...

Ok while we're not about to solve the problems of the world here, there are some questions about blonde hair we can answer!So, what does it mean to be a blonde? While your first thought might be a white/platinum blonde all over or a half head of highlights, what does this mean for our ombre, balayage and grey-haired friends? Are they missing out on all the “fun” blondes keep talking about? At ELEVEN Australia HQ we’ve taken an in-depth (and entertaining) look at the same baffling blonde ...

Eleven years on and while a lot has changed and grown with ELEVEN Australia our brand story has always remained the same. Hear from ELEVEN Australia Founder and host Rob Gattuso and Co-creative Director Joey Scandizzo about how it all began and what's behind the "easy to understand" brand strategy. While performance and ingredients also play a major role in the success of the brand, we couldn't help but weave a little celebrity story in there as well. Listen in to find out who!

It used to be that running a successful hair salon meant doing great hair and providing great service. Today it’s so much more than that. Add a global pandemic to the mix, and a new wave of staff that demand a different way of working and you have a very different business than you once had, and the way you change and adapt will determine your success. Meet dynamic duo Jenn Linton & Jaye Mcdonald, owners of Linton & Mac salon in Aberdeen Scotland. Not only is their entrepreneurial spi...

This one is for salon owners and professionals. With e-commerce well and truly leading the charge globally in the hair & beauty industry, does this mean traditional brick & mortar retail as we know it is dead?In this episode, we chat with ELEVEN Australia North American Distributor Manager Jeff Peterson who like us, definitely disagrees. In fact now more than ever as hairstylists and their clients come back to their salons, the retail game needs to be treated as Jeff describes “a busi...

After spending 5 years working, living and learning in a remote community in the Northern Territory Australia as a school teacher, Emma Sullings discovered that it is through connection and the simple act of giving that truly strengthens and unites women, both young and old. Founder of The Happy Boxes Project, Emma has dedicated herself to ‘spreading happy’ throughout indigenous communities in the outback and has partnered with us, ELEVEN Australia donating basic toiletries and supplies. Emma...

A true entrepreneurial spirit – meet Kieran Walsh, the Co-Founder of National Beauty Distribution in Ireland. Hear how a stint on the reality TV show, The Apprentice lead to meeting his kindred spirit and now business partner Will McCreevey and how together, with a committed team, they are building an empire! Having a clear vision and willingness to take risks has lead Kieran to break the traditional mould of distribution to create both a want and need for salons and their customers…even if y...

Meet two of North America’s top Sales Consultants: Ian Di Russo from Evolve Salon Systems and Maile Lowe from Beauty Solutions. Hear how Ian and Maile’s love for the brand paired with the simple ethos from ELEVEN Australia that “Haircare doesn’t need to be complicated, it just needs to work” is the key to success for them and the brand in their respective markets. Winning a place at the inaugural Disrupter Retreat in 2019, Ian explains how invaluable one on one, face to face time was wit...

Meet our ELEVEN Australia EDU. Ambassadors Melvin Royce Lane and Rachel Vitullo, the powerhouse duo that help lead our education teams here in Australia and Internationally. Hear how Rachel grew from Apprentice to Salon Owner in one of Australia’s most prestigious salons through educating herself and discovering her love for educating others, and how Melvin’s love/hate relationship with hair drove his desire to work hard and create his own path in an industry he adores. Both Rachel and Melvin...

Meet Blake and Laci, owners of The Salty Mane salon in Atlanta Georgia. As a business and creative duo with a committed team of 10 plus stylists, hear why they have a 4 month wait list and an average of 25 to 35 new clients a week from social media alone! The Salty Mane have a definite sense of who they are and have stayed true to every aspect of their brand. From Blake’s background in photography, to Laci’s beach roots comes the salon name, it’s look and the clientele it attracts. Each styli...

In a world where for business, digital is king we chat to Jenni Tarrant owner and force behind Australian Business of the Year Bond Hair Religion in Canberra, Australia. While Jenni sees the importance of social media to her business, the winner of the Vidal Sassoon Humanitarian of the Year Award has built her success on a foundation of human connection. In this episode Jenni talks about how sensory experience, consistency and the desire to make people feel good is the way to connect with her...

From sales representative to co-owner of top Canadian distributor International Beauty, Graham Kenny chats about his journey and what exactly has attributed to his success. We explore Eleven Australia’s success in his market and how the brand has been smashing records since it launched in 2018. Graham speaks as a true leader about building good culture, using social media to enhance relationships and the controversial topic of online selling through mass market retailers like Amazon. He...

ELEVEN Australia has been a proud partner of Hagar for over 5 years raising much needed funds through STYLE FOR LIFE. Now a global initiative, STYLE FOR LIFE contributes to Hagar’s economic empowerment program helping transform the lives of women and children who have survived horrific human rights abuse. In this episode you will hear heart breaking yet inspiring stories of survival from Hagar Australia CEO Jo Pride and the incredible, life changing work Hagar do to end modern day slave...

Entrenched in the brand and an integral part of the ELEVEN Australia sales team down under, Nicolette Howard and James Hinds are two of Eleven Australia’s strongest business consultants. With a combined six years’ experience between them selling ELEVEN Australia, hear the holistic approach they take to pitching, prospecting and selling the brand! Determined to be more than just ‘order takers’, understand their process for cold calling, building strong relationships with salon owners and their...

With a family steeped in distribution within the haircare industry Joe was destined to make an impact. From a hungry 23 year old starting out in sales with one of North America's largest distributors to today, where he manages a sales and education team covering every state across the USA and Canada. With an innate understanding that it takes good people and a great a team to get results, paired with an openness to new ideas and the to ability to learn from mistakes has been the catalyst to h...

In this episode we talk all things education. With years of industry experience and as the head of ELEVEN EDU globally, Leesa Smith discusses how education connects people, how it up-skills stylists, creates loyalty with a brand, and most importantly how education is developed to drive sales. For a brand to grow and have longevity it requires education with marketing and sales to work together for a common goal. With a fresh new way to educate through Pop Up education, Leesa explains that the...

In this episode we explore the multi layered marketing channels of working with distributors, salons and consumers all in one. Marketing is more than just creating beautiful images, it's the link to the wider organisation to ultimately drive sales. We learn that adapting to the speed of changing trends is as important as staying true to your brand and what you originally set out to achieve.