SEO—it promises more leads, more visibility, and more growth. But what if it also strips away your brand’s authenticity in the process? In this episode of Efficiently Ever After, I’m pulling back the curtain on my 7-month SEO experiment—what worked, what sucked, and why I ultimately said, “Fuck this.”
I hired a legit SEO agency. They delivered exactly what they promised. But in the process, my brand’s voice got buried under keyword-heavy content, and the leads I got? Cold as hell. So, was SEO worth it? Listen in as I break down the hard lessons, the unexpected downsides, and what I’d do differently.
If you’ve ever felt like you’re sacrificing your voice to “play the SEO game,” this one’s for you.
Inside this episode:
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