Most ecommerce brands fail because the product was never right to begin with. In this episode, Mark and Ian answer two of the most critical questions for any founder launching or pivoting a product: What’s the best way to validate a new product idea? How do you know if it has the potential to scale — before going all-in? You’ll learn the validation shortcuts, early signals, and mindset shifts that can save you thousands (and months of wasted time).   P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786