In this episode, Mark and Ian dive deep into the five essential offers that every eCommerce business needs to scale — and why most businesses get them wrong.   🔑 Key takeaways: ■ Recruitment Offer: How to attract your first customers and set up a winning acquisition strategy■ Second Sale Strategy: Get customers to buy again, and increase your revenue per user■ General Retention: Keep your customers coming back with targeted campaigns■ Peak Offers: Drive massive sales during seasonal events like Black Friday or Valentine's Day■ Reactivation: Win back lapsed customers and turn them into loyal buyers In this intro to the new series, you'll also hear about: The importance of customer segmentation and why it’s often misunderstoodHow focusing on the right offers can skyrocket your salesHow to create an offer architecture that boosts average order value and lifetime customer value   🎯 Ready to optimize your eCommerce offers and scale? Tune in and don’t miss the next episode, where we go deep into Recruitment Offers.   👨‍🏫 Join our community for more: HammersleyBrothers.com P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:   1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786