What do Trump tariffs, Easter weather, and Google Ads have in common? They’re all disrupting your eCommerce margins — and most brands don’t know how to respond.   In this episode, Mark and Ian break down the real impact of the new U.S. import tariffs, why rain (or the lack of it) can tank your ROAS, and how to keep calm when everything feels like it’s falling apart.   You’ll learn: Why knowing your numbers sheet is the only thing that saves you How to handle sudden market disruptions — like a 145% tariff overnight When to cut spend vs. hold your ground in paid ads How AI and trade wars are colliding to reshape eCommerce Real-world lessons from brands who failed (and succeeded) under pressure This is a must-watch for any DTC founder, eCom manager, or Shopify brand owner trying to stay profitable in a world that’s changing fast.     P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:     1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/   2. Grab a copy of our book - https://book.hammersleybrothers.com/ 3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786