If you have ever wanted to run paid ads to your Shopify store, but aren't sure if it's the right time, or if you have the right things in place, this episode will help clarify which stage you are in and when the time might be right for you! Tune in to this week's episode where I chat about when the best time is to run paid ads, and why. PS: Join me and 18 other Ecommerce experts next week as we share what's working in Ecommerce today! You can get your free ticket below. https://cr...

In this final episode of our Mindset in Business series I give you a framework for getting out of your head spiral and into action. All it takes is a willingness to brain dump everything out of your head, onto paper and create a plan of action. Sometimes easier said than done, but this super simple framework will help you keep moving and identify the things you might be able to get rid of, automate or hand off to someone else. The goal is joy, ease, simplicity and getting t...

Welcome back to the Mindset in Business Series - Part 2! In this episode I talk about getting out of your own way and how to snap out of it when you see yourself start to spiral. I talk about: ✔ How confidence isn’t something you wait for—it’s something you build. ✔ The more you practice the doing, the more you start to believe in yourself. ✔ How taking small, consistent action create massive momentum. 🎧 Loved this episode? Send me your thoughts at hello@ecom-savvy.com...

This week I'm diving into a different topic than normal and sharing how mindset in business can take you far, or keep you struggling. I'm kicking off this mindset series by diving into why we tend to focus on external problems (algorithms, ad costs, the economy) when the real shift starts internally. The way you show up—your energy, confidence, and passion—matters more than the circumstances around you. I’m sharing: ✔ Why waiting for perfection is holding you back ✔ How taking act...

What can we learn about the Justin Baldoni and Blake Lively case that is taking the internet by storm in recent months? For ecommerce brands, the lesson is clear: If you don’t control your brand’s story, someone else will. Tune in to this weeks episode as I break down 3 essential strategies for not only owning, but controlling your brands narrative in the age of virality. Send us a text Support the show

If you are thinking about wholesale, this weeks episode is for YOU! In this episode I sit down with Kristen Fisher of Kristin Fisher Coaching. Corporate Media Buyer turned product brand and Faire coach, Kirstin walks usthrough preparing your business for wholesale, pricing for whole sale, figuring out who your dream retail buyer is, where to focus your time when planning your wholesale strategy, and where to start when planning to get into to wholesale market. Tune in to hear Kristin tell you...

We are officially back! In this episode I talk about what Ive been up to over the last 9 months, where the podcast is headed moving forward and what my predictions are in Ecommerce for 2025. If you have any suggestions, comments or want to hear about a particular topic email the team at hello@ecom-savvy.comSupport the show

How do you know if a business idea is going to be profitable? On this week's episode we talk about what to do if you get an idea for a business and how to go about validating that idea. Validating your market, your market niche and the profitability of your new business idea is KEY before going down the road of building and pursuing that new idea. Tune in to hear all about business idea validation and profitability on today's episode of the Ecommerce Savvy Podcast.

This week (after a long break) I come back chatting with you about starting a new ecommerce business from the ground up! Yes, I am coming back into the product biz space with a brand new biz idea and you can tune in today to see how it started, how long Ive been thinking about it, and take you all along the journey with me as I venture into this new start up! Cheers!xo, Deonnah

In this episode, we dive deep into the world of brand protection with Chandler J. Esq., a seasoned attorney specializing in brand, business, and intellectual property law. Whether you're launching a startup or managing an established product-based business, safeguarding your brand is paramount in today's competitive marketplace. Chandler shares invaluable insights and actionable strategies on trademarks, patents, and copyrights, offering listeners a comprehensive guide to fortifying their bra...

On this week's episode I sit down with Giulia Ruozzi, Business & Etsy coach, and long time Etsy seller.With 10+ years of Etsy under her belt, Giulia dives deep into Etsy SEO, Etsy pricing strategies, competition on the platform, what makes good product photos for the platform, how to get found in a saturated market, competition on the platform (and why thats a good thing) and how NOT to be a copycat (and why you should strive to be unique).Tune in to this week's episode if you sell your p...

In this episode we dive into 4 areas to target if your shop is struggling to make sales. We dive into targeting, SEO, website copy, shop design, sales and marketing, and more! Enjoy this quick 10 minute episode on how to improve your Shopify store.Also, the Ecommerce Savvy Membership is opening soon!

On today's episode I talk about why Shopify isn't the problem, and unravel the common misconception that the platform is to blame when it comes to certain challenges sellers face when using Shopify.I also dive into the importance of taking action over striving for perfection and how this plays into understanding your target market, optimizing your website for search engine visibility, and the significance of user experience design.Other topics on this episode are: Understanding Your Targ...

This week I sit down with The Estie Bestie™Athena Reavis is an esthetician, product biz owner, patent owner and all round trailblazer in the esthetician world! She took her biz savvy to a whole new level when she discovered that there was room to grow her product brand under her service based business. How did she do it? Simply by trademarking a memorable phrase and creating her ow patent for a particular facial tool had been forgotten about but still used widely in her industry. He...

Wedding jewelry designer turned FB Ads strategist, Hattie Dunstan and owner of Funstans Marketing, is no stranger to product biz ownership. On this episode we talk about her journey, how she happened into FB Ads, and owning a marketing agency. Hattie also runs an AI Marketing Membership, helping biz owners master the art (and science) of AI and how to use chatbots in today's Marketing landscape. Oh, and we also talk about what OpenAI is doing for product biz owners, specifica...

RT Custer is the co-founder and CEO of Vortic Watch Company. Vortic is a high-end wristwatch engineering and manufacturing company that pairs classic watch making techniques with innovative modern technology, where each piece of a Vortic watch carries a unique story and a part of American history. In this episode we talk aboutboost strapping an idea to a fully fledged companywhy it's important to start any company with a minimum viable product and test to see if there is product market f...

Welcome 2024!In this episode I cover a bit about my story, and when I knew it was time for a change in my business. I also reflect on 2023 and things I did to move my business forward in 2024.This episode I also talk about:Embodying the vision you have for your businessWhy it's important to have a deep connection to your vision and how it helps move you forward in times of uncertaintyBeing open to the signs that the universe is trying to tell you at every momentProtecting your brand in 2024Ho...

Lisa Juarez is the founder and creative director of Palm and Palma, a packaging and brand design studio for CPG brands. Palm and Palma's mission is to help emerging brands land retail shelf space with optimized packaging so they can get their products into the carts of more customers.In this episode we talk about Lisa's journey from psych major to powerhouse graphic designer, and how her creative career has evolved to servicing ecommerce brands with their packaging design needs. Topics c...

In this episode we chat with Shlesha Pandey of EcomRevolutionX, a conversion copywriting and email marketing service business for ecommerce brands. Shlesha holds nothing back, and dives deep into email marketing strategies that are sure to help you convert more sales from your existing and future customers.Some of the topics covered are, how the ecommerce landscape has evolved post-pandemic, new technologies that have come into play over the last few years (like AI and Chat GPT) and what to a...

On this week's episode we sit down with Jenny Parulski, founder and CEO of Ads Uncorked!From high school math teacher to Meta Ads Strategist, you could say that Jenny is a wiz with numbers. In this episode we talk about tips and tricks for what's working now, and include what you can do for 2024 to keep your ads making you money! Other topics include:The power of UGC ContentHow Meta's algorithm is far more intelligent than we think!Ads budgeting and targeting tipsWhy you should prioriti...