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Ecommerce Playbook: Numbers, Struggles & Growth
Common Thread Collective
370 episodes
3 days ago
2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
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Business
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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
Show more...
Business
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What's the best (and worst) e-Commerce niche right now?
Ecommerce Playbook: Numbers, Struggles & Growth
36 minutes 43 seconds
2 months ago
What's the best (and worst) e-Commerce niche right now?

In place of this week's Tuesday ECPP episode, we're featuring CTC's newest podcast: The DTC Hotline.In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to field real questions from operators and listeners—offering hot takes, cold truths, and unfiltered answers.They tackle:- What to do when your historically strong Meta campaign suddenly stops working- The “3 Ps” framework—payment, policy, pixel—when diagnosing sharp performance drops- How to push back when brand standards block creative diversity- Whether top-of-funnel campaigns (like add-to-cart optimization) really work- The products and niches they’d actually pursue—or avoid—if starting an eComm brand todayThis is where your eCommerce questions get answered—practical, direct, and straight from the operators’ desk.Call or text us your question: 866-DTC-2263Ready to earn trust, convert shoppers, and inspire customer loyalty? Check out Yotpo: https://www.yotpo.com/?utm_source=CommonThreadCollective&utm_medium=comarketing&utm_term=podcastExplore the Prophit System:https://www.prophitsystem.com

Ecommerce Playbook: Numbers, Struggles & Growth
2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.