Stop Wasting Your Q4 Budget on Holiday UGC

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Ecommerce Playbook: Numbers, Struggles & Growth

Common Thread Collective

370 episodes

4 days ago

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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Stop Wasting Your Q4 Budget on Holiday UGC

Ecommerce Playbook: Numbers, Struggles & Growth

25 minutes 56 seconds

4 weeks ago

Stop Wasting Your Q4 Budget on Holiday UGC

Most brands blow their Q4 creator budget on one thing: holiday only content. In this episode of thPodcast, Richard sits down with Adrianne, Director of Creator Content, to break down why that’s a mistake and what to do instead.

Learn CTC’s full framework for sourcing and scaling creator content that actually performs through Q4 and beyond. From building evergreen briefs to managing creator timelines, Adrianne walks through the exact checklist, examples, and ad structures her team uses to keep pipelines full, ads optimized, and budgets profitable.

What you’ll learn:

Why holiday focused UGC is a budget trap
How to build evergreen creator briefs that scale
The ideal timeline for sourcing, editing, and launching UGC in Q4
The one still image format that outperformed every video
How to repurpose creator content across Meta, TikTok, Pinterest & more

Show Notes:

Go to https://bit.ly/4mFOWa1 to get 20% off your first 3 months of Omnisend with code CTC20.
Explore the PROPHIT System: prophitsystem.comThe
Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm