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Ecommerce Playbook: Numbers, Struggles & Growth
Common Thread Collective
370 episodes
4 days ago
2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
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Business
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2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.
Show more...
Business
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Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships
Ecommerce Playbook: Numbers, Struggles & Growth
1 hour 12 minutes 41 seconds
1 week ago
Solving Meta Ad Creative, eCom Monopolies, and Agency Partnerships

In this special episode of the Random Show, Taylor Holiday and Andrew Faris unpack a wide-ranging conversation—from AI’s potential to predict creative performance before launch, to the messy truth about equity splits, competition, and why most brands misunderstand “growth.”

They debate:

  • Whether LLMs could replace creative testing entirely

  • How to design equity partnerships that actually reflect value

  • Why cloning someone else’s playbook rarely creates monopoly outcomes

  • The real incentives behind Meta’s “CPM psyop”

  • And why “growth is the CEO’s job” isn’t just a slogan—it’s an organizational design principle

This is a deep dive into how systems, incentives, and creativity intersect to drive (or stall) profit growth.


Show Notes:


Ready to solve your influencer strategy? Book Your Strategy Demo at https://www.getsaral.com/demo


Head to https://www.portless.com today to get your free quote, and see how direct fulfillment can transform your business.


Explore the Prophit System: https://www.prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of eCom


Ecommerce Playbook: Numbers, Struggles & Growth
2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.