From JP Morgan to DTC: How Ondo Built a Better Sock Brand

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Ecommerce Playbook: Numbers, Struggles & Growth

Common Thread Collective

370 episodes

3 days ago

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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From JP Morgan to DTC: How Ondo Built a Better Sock Brand

Ecommerce Playbook: Numbers, Struggles & Growth

32 minutes 16 seconds

1 week ago

From JP Morgan to DTC: How Ondo Built a Better Sock Brand

He left JP Morgan to build a sock brand and it worked.

In this episode of podcast, Taylor sits down with Daniel Shim, founder of Ondo, the DTC brand reinventing no-show socks. They dig into how a finance background helped build a profitable ecommerce business, what it takes to stand out in a crowded category, and why growth isn’t just about scale — it’s about discipline.

You’ll Learn

How a banker turned founder built Ondo from scratch
The product insight that made no-show socks work
What it takes to scale profitably in 2025
Lessons from COVID era growth to now

Subscribe for more real stories of founders building smarter, not just bigger.

Show Notes:

Head to portless.com today to get your free quote, and see how direct fulfillment can transform your business.Explore the PROPHIT System: prophitsystem.com

The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have