
Redefining Luxury in the Sky: Ali Bora Isbulan on the Future of Airport Hospitality
What does “luxury” really mean in the context of modern air travel? In this episode, we sit down with Ali Bora Isbulan, Deputy CEO of the Premium Group, to explore how airport lounges, VIP services, and hospitality are being reimagined for the next generation of travellers.
From his early career in textiles to leading global airport experiences, Bora shares unique insights into how passenger expectations have shifted, how cultural differences shape perceptions of luxury, and why technology and personalisation are transforming the industry.
We cover:
✈️ The evolution of lounges from exclusivity to accessibility
🌍 Regional perspectives on luxury — from North America to Asia
🤝 The balance between efficiency, design, and cultural nuance
🚀 The growing role of technology in personalising travel experiences
Whether you’re a frequent flyer, a hospitality leader, or simply curious about the future of global travel, this conversation offers a first-class look at how airports are redefining comfort and connection.