Mitch Well is the co-founder, with brother Alex, of Billy Van Creamy, an ice cream business that makes natural, organic and vegan ice cream, just like you would make it at home from fresh and simple ingredients like milk, cream, sugar and eggs.
In this episode, you’ll hear how Mitch and Alex’s entrepreneurial journey started with a home ice-cream maker and a gap they spotted in the Melbourne food truck scene for sweet desserts.
With a little knowledge, a ‘can do’ attitude and a lot of personal sweat equity, the two brothers have bootstrapped the growth Billy Van Creamy from a bowling club kitchen and furniture-van turned food-truck, into two bricks and mortar stores and a foray into the retail grocery channel.
And in the Aftertaste section, I reflect back on my chat with Mitch and share the 2 key questions you need to answer to create winning growth strategies to guide your food and beverage business.
You can learn more about Billy Van Creamy and connect with Mitch on:
You can find more information about the Business Model Canvas by Strategyzer here:
Many thanks to this episode’s sponsor, the Food Innovation Centre at Monash.
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