For today's episode of The Ecommerce Playbook Podcast, we're featuring our latest episode of The DTC Hotline. Richard Gaffin is joined by Tony Chopp (VP of Paid Media) and Luke Austin (VP of Ecommerce Strategy) to take on real questions from DTC operators.
They tackle:
- What to do when your Meta campaign suddenly “stops working”
- How to troubleshoot between creative fatigue vs. policy/pixel/payment issues
- Convincing strict brand teams to loosen up and allow creative diversity
- Whether top-of-funnel campaigns (Add-to-Cart, Awareness, etc.) are worth it, and how to measure their impact
- The niches and product types they’d choose (and avoid) if starting an eCom brand today
This is where your questions get answered with hot takes and cold truths from CTC’s sharpest operators.
