In this week’s episode of The DTC Hotline, Richard “The Professor” Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of Ecommerce Strategy) to answer the toughest operator questions—live from the Hotline.
They tackle:
How to structure BFCM offers that boost perceived value without killing your margin
Why “returning customer media” might be more incremental than you’d expect
What Spend-to-aMER modeling can reveal about overspending (or underspending) this Q4
The evolving role of aMER in brands with high repeat revenue
How to sequence your Black Friday offer ladder—and why bundles, thresholds, and gifts still win
The future of media mix modeling, and where incrementality testing is headed next
This is where your ecommerce questions get answered—direct, practical, and unfiltered.
Call or text us your question: 866-DTC-2263
Show Notes:
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