Meta Targeting, Subscription LTV, & Traits of a Great Media Buyer

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DTC Hotline

Common Thread Collective

14 episodes

5 days ago

Hot takes. Cold truths. Real eCom advice.

Marketing

Business

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Hot takes. Cold truths. Real eCom advice.

Marketing

Business

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Meta Targeting, Subscription LTV, & Traits of a Great Media Buyer

DTC Hotline

33 minutes 37 seconds

2 months ago

Meta Targeting, Subscription LTV, & Traits of a Great Media Buyer

In this week’s episode of The DTC Hotline, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to take on real questions from DTC operators—bringing hot takes and cold truths on today’s toughest ad challenges.They tackle:

- Should you move away from ASC if Meta overspends on the “wrong” age bracket?

- What to do when Meta pushes spend into underperforming ads

- How to approach media buying for subscription businesses with high LTV

- Cost controls and strategy when you’ve got a massive SKU catalog

- The personality traits that actually make a great media buyerThis is where your eCommerce questions get answered—direct, practical, and unfiltered.Call or text us your question: 866-DTC-2263Interested in Admission? Learn more at https://www.youradmission.co/

Email: podcast@commonthreadco.com

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