In this week’s episode of The DTC Hotline, Richard “The Professor” Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCommerce Strategy) to answer the toughest operator questions—live from the Hotline.
They tackle:
• How to actually scale creative production (and why most brands get it wrong)
• What Loop Earplugs is doing right—and how to replicate their model
• Why relying on one team for all your ad creative will cap your performance
• What a balanced budget between creative and media spend really looks like
• How incrementality works (with metaphors involving McDonald’s scales, butcher shops, and Amazon)
• How to operate brands with long purchase windows without chasing your tail in Meta
• The case for the Profit Engineer and why the media ecosystem is collapsing (in a good way)
This is where your eCommerce questions get answered—direct, practical, and unfiltered.
📞 Call or text us your question: 866-DTC-2263
Show Notes:
Join over 15,000 merchants protecting their revenue with Chargeflow. Use our promo code CF30 and start saving money, time, and sanity today: https://www.app.chargeflow.io/auth/sign-in?utm_source=ctc+hotline%2C+podcast&utm_medium=cpc&utm_campaign=CTC+Hotline+%26+Chargeflow&utm_id=CTC+Hotline
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Explore the Prophit System: https:www.prophitsystem.com
The DTC Hotline mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of eCom
