How should your Meta Ads account be structured to win this Black Friday and Cyber Monday? In this episode of The DTC Hotline, the CTC crew Richard, Tony, and Luke break down exactly how to set up your Meta account for BFCM success.

You’ll learn:

• The simplest campaign structure that maximizes performance during peak sales

• When (and why) to use separate campaigns or bid caps

• How to create a “phantom” highest-volume campaign ready to flip on when spend surges

• The right budget pacing and time-zone settings for the BFCM weekend

• Quick landing page, creative, and offer consistency tips that keep your Meta ecosystem tight

• Whether you’re managing seven figure ad spend or just trying to get your setup right before Black Friday hits, this episode gives you a clear, tested roadmap straight from CTC’s media team.

Show Notes:

• Whether you're running paid ads on Meta, Google, or TikTok, FERMÀT can help you increase your conversion rates without touching your website. https://www.fermat.com/ctc

• Explore the Prophit System: https://www.prophitsystem.com

• The DTC Hotline mailbag is open — email us at podcast@commonthreadco.com to ask us your eComm questions.