Most brands talk about hitting their Q4 goals — but few have a system to identify and close revenue gaps before they happen.

In this episode of The DTC Hotline, Tony, Luke, and Richard break down how to spot and fill revenue shortfalls during the holidays, using the same daily frameworks CTC applies across top DTC brands.

They’ll walk through:

• How to pinpoint whether your gap is in new or returning customers

• The daily cadence CTC uses to track and close gaps in real time

• When to deploy incrementality tests and channel expansion (like AppLovin) to recover missed revenue

• Why every forecast should translate into specific daily actions

• And how to think in “units of growth” — the building blocks of hitting your Q4 target

If you’ve ever wondered how to turn missed forecasts into closed gaps — this episode is your blueprint.

Call or text the DTC Hotline: 866-DTC-2263 (866-382-2263)

Ask your burning eComm questions and we might answer them live on air.

Show Notes:

Whether you’re running paid ads on Meta, Google, or TikTok, FERMÀT can help you increase your conversion rates without touching your website.

⁠ https://www.fermatcommerce.com/ctc⁠

Explore the Prophit System:

⁠https://www.prophitsystem.com⁠

The DTC Hotline mailbag is open — email us at podcast@commonthreadco.com to ask your eCom questions.