You can’t media-buy your way out of a product, or offer, problem.In this episode, Richard, Tony, and Luke tackle two big questions from listeners:- What can low-conversion brands do to escape Meta’s learning phase?- How do you actually measure if YouTube demand gen is working?And the answers? They don’t live in your ad account.You’ll hear hard truths about attribution, the real power of offer strategy, and why performance marketers need to stop over-optimizing and start zooming out. Plus: how CTC is rethinking creative testing and what the “just-in-time” model for ad production might look like.Show Notes:Interested in ADmission? Learn more at https://www.youradmission.co/Explore the Prophit System: https://www.prophitsystem.comThe DTC Hotline mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of eCom