AppLovin’s Rise, Google Ads Setup, and the Amazon Reality CheckWelcome back to the DTC Hotline, your direct line to hot takes, cold truths, and real e-commerce advice from the team at Common Thread Collective.

In this episode, “The Professor” and “The Chopper” dig into three huge topics shaping paid media right now:-AppLovin’s Rise — Why this mobile ad platform is suddenly delivering 2× Meta’s ROI, how its non skippable video inventory works, and what makes its pixel shockingly powerful.-Google Ads Setup for 7-Figure Brands — The right order of operations for success: pixel, feed, shopping, scale. How to avoid double counting conversions and nail your Merchant Center setup.-Amazon Reality Check — The truth about launching in today’s supplement saturated marketplace. When “velocity” beats “branding,” and how to decide whether you’re ready to compete.-Plus: Why “decide and commit” is the only mindset that works in new channel expansion and how CTC is testing AppLovin incrementality for real results.Call or text the DTC Hotline: 866-DTC-2263 (866-382-2263)Ask your burning e-com questions and we might answer them live on air.Show Notes:-Whether you're running paid ads on Meta, Google, or TikTok, FERMÀT can help you increase your conversion rates without touching your website. https://www.fermat.com/ctc-Explore the Prophit System: https://www.prophitsystem.com-The DTC Hotline mailbag is open — email us at podcast@commonthreadco.com to ask us your eComm questions.