Please visit https://thebookvoice.com/podcasts/1/audiobook/290658 to listen full audiobooks. Title: Fierce Conversations: Achieving Success at Work & in Life, One Conversation at a Time Author: Susan Craig Scott Narrator: Susan Craig Scott Format: Unabridged Audiobook Length: 13 hours 34 minutes Release date: April 11, 2017 Ratings: Ratings of Book: 3.72 of Total 32 Ratings of Narrator: 4.5 of Total 4 Genres: Communication Skills Publisher's Summary: Susan Scott reads her newly revised and updated New York Times and Wall Street Journal bestseller to achieving success one conversation at a time. As the master teacher of positive change through powerful communication, Susan Scott wants you to succeed. To do that, you must transform everyday conversations in effective ways to get your message across. In this guide, Susan teaches you how to: -Overcome barriers to meaningful communication -Expand and enrich relationships with colleagues, friends, and family -Increase clarity and improve understanding -Handle strong emotions—on both sides of the table -Connect with colleagues, customers, and family at a deep level By mastering the Seven Principles of Fierce Conversations, you will begin to change your life—one conversation at a time.

Please visit https://thebookvoice.com/podcasts/1/audiobook/91715 to listen full audiobooks. Title: Win: The Key Principles to Take Your Business from Ordinary to Extraordinary Author: Dr. Frank I. Luntz Narrator: Dr. Frank I. Luntz, L.J. Ganser Format: Unabridged Audiobook Length: 11 hours 40 minutes Release date: March 1, 2011 Ratings: Ratings of Book: 2.6 of Total 5 Ratings of Narrator: 3 of Total 2 Genres: Communication Skills Publisher's Summary: From the New York Times bestselling author and top pollster Dr. Frank Luntz comes an unprecedented examination of communication excellence and how top performers win in all areas of human endeavor by utilizing superb communication skills. From Mike Bloomberg and Arnold Schwarzenegger to business icons Rupert Murdoch, Steve Wynn, and Fred Smith; to the CEOs of MGM Resorts, J. Crew, and Gibson Guitar; to legendary sports superstars like Larry Bird, Jimmy Connors, and Mike Richter; to media legends Roger Ailes, Don Imus, and dozens more, Luntz tells their stories--in their own words--and demonstrates how their style of operation and communication is absolutely essential to their success. Luntz makes it clear that following the rules of effective communication is indispensable in any successful human endeavor. Dr. Luntz offers more than seventy new 'words that work' for private one-on-one meetings with your boss, for public presentations to hundreds of colleagues, or for television appearances that reach millions. There are more than three dozen specific lessons and recommendations--and each one directly illustrates the nine essential action-oriented principles of winning at every level: People-Centered, Paradigm-Breaking, Prioritizing, Perfection, Partnerships, Passion, Persuasion, Persistence, and Principled Actions. Do you have what it takes Win is an unprecedented examination of the art, science, and language of winning, and a must-have for people who want to understand and emulate the winners of today. THE DEFINITION OF WINNING - The ability to grasp the human dimension of every situation - The ability to know what questions to ask and when to ask them - The ability to see the challenge, and the solution, from every angle - The ability to communicate their vision passionately and persuasively - The ability to connect with others and create an enduring chemistry - and 10 other universal attributes of winners.

Please visit https://thebookvoice.com/podcasts/1/audiobook/91857 to listen full audiobooks. Title: Presentation Masters: Communication Mastery in Speeches, Meetings, and the Media Series: Part of The Made for Success Series Author: Made for Success Narrator: Mike Siegel, Les Brown Format: Unabridged Audiobook Length: 7 hours 17 minutes Release date: February 18, 2011 Genres: Communication Skills Publisher's Summary: Finally, a comprehensive resource to help you master speaking techniques—and some other things. Learn from the world’s legendary professional speakers as they teach you how to tell your story, deliver a public speech, combat stage fright, control non-verbals, and persuade an audience. Even with the most difficult speaking subjects, you can use humor, quotes, and statistics to highlight a point. These techniques are not theory. They are tried and true and used by speakers who earn six-digit speaking fees, including two of the top ten speakers in the world. After listening to their advice, you’ll be confident, competent, and composed for your next presentation. In this self-paced audio series, eleven professionals share their unique perspectives on success from the podium. Even the smallest details are important, from structuring your talk and creating handouts to arranging seating and setting up microphones. Let this program help you inspire others in meetings, training sessions, sales presentations, facilitation, mass communication venues, and even podcasts. These easy to use techniques will guarantee success in changing minds, dominating media appearances, and sharing your greatness with the world through better communication. Contents include: Creating an Effective Presentation by Laura Stack, MBA, CSP Speak on Your Feet by Brian Tracy How to Give a Persuasive Presentation by Kimberly Alyn Overcoming Stage Fright and Delivering Riveting Presentations by Dianna Booher Punchlines, Pitfalls and Powerful Programs by Scott Friedman Produce a Professional Podcast by Scott Burns Media Interview Training for Radio and TV Appearances by Lorraine Howell Power of Non-Verbal Communication by Dr. Mike Siegel Meetings: Fun & Exciting??? by Patricia Fripp How to Stay Motivated by Zig Ziglar Bonus DVDs: How to Tell Your Story by Les Brown

Please visit https://thebookvoice.com/podcasts/1/audiobook/89168 to listen full audiobooks. Title: Getting More: How You Can Negotiate to Succeed in Work and Life Author: Stuart Diamond Narrator: Marc Cashman Format: Unabridged Audiobook Length: 18 hours 36 minutes Release date: December 28, 2010 Ratings: Ratings of Book: 4.25 of Total 12 Ratings of Narrator: 5 of Total 1 Genres: Communication Skills Publisher's Summary: NEW YORK TIMES BESTSELLER • Learn the negotiation model used by Google to train employees worldwide, U.S. Special Ops to promote stability globally (“this stuff saves lives”), and families to forge better relationships. A 20% discount on an item already on sale. A four-year-old willingly brushes his/her teeth and goes to bed. A vacationing couple gets on a flight that has left the gate. $5 million more for a small business; a billion dollars at a big one.   Based on thirty years of research among forty thousand people in sixty countries, Wharton Business School Professor and Pulitzer Prize winner Stuart Diamond shows in this unique and revolutionary book how emotional intelligence, perceptions, cultural diversity and collaboration produce four times as much value as old-school, conflictive, power, leverage and logic.   As negotiations underlie every human encounter, this immediately-usable advice works in virtually any situation: kids, jobs, travel, shopping, business, politics, relationships, cultures, partners, competitors.   The tools are invisible until you first see them. Then they’re always there to solve your problems and meet your goals.

Please visit https://thebookvoice.com/podcasts/1/audiobook/83244 to listen full audiobooks. Title: Persuasive Selling and Power Negotiation: Develop Unstoppable Sales Skills and Close ANY Deal Series: Part of The Made for Success Series Author: Made for Success Narrator: Zig Ziglar Format: Unabridged Audiobook Length: 10 hours 14 minutes Release date: August 2, 2010 Ratings: Ratings of Book: 4 of Total 1 Ratings of Narrator: 5 of Total 1 Genres: Communication Skills Publisher's Summary: Everything is negotiable. Unfortunately, most people are poor negotiators, and the number one reason why can be traced back to early childhood. This audio series can help you change that. Whether you are trying to influence or negotiate with your biggest client, boss, spouse, or even one of your children, you need to be skillful. This program will help you learn to read body language, know how to overcome the most frequently occurring miscommunication problems, and know exactly how someone can be persuaded. Listen as the experts reveal their secrets so you, too, can succeed. Contents include:Darkest Secrets of Persuasion & Seduction Masters: How to Protect Yourself and Turn the Power to GoodThe Six Laws of Approachability: How to Break Down Barriers and Get People to Like YouThe Secret to Persuasiveness – How to Get What You WantHow to Influence People with Powerful Communication: 30 Minute Success SeriesSelling Beyond Your Own StyleNegotiate the Best DealSelling Higher-Priced Products against Lower-Priced CompetitionThe Answer is Always No if You Don’t Ask – 7 Strategies for Negotiating Your Way to YES! (Part 1)The Answer is Always No if You Don’t Ask – 7 Strategies for Negotiating Your Way to YES! (Part 2)Communication Skills to InfluenceMastering Price Negotiations for Sales ProfessionalsCommunication and the Art of Persuasion

Please visit https://thebookvoice.com/podcasts/1/audiobook/83092 to listen full audiobooks. Title: The Lowdown:Business Etiquette Japan Author: Rochelle Kopp, Pernille Rudlin Narrator: Trevor White, Lorelei King Format: Unabridged Audiobook Length: 0 hours 57 minutes Release date: June 25, 2010 Ratings: Ratings of Book: 5 of Total 1 Genres: Communication Skills Publisher's Summary: THE 'MUST HAVE' TOP TIPS GUIDE TO DOING BUSINESS IN JAPAN This 'quick fix' guide will give you the inside information on how to do business and cope with business socialising in Japan. Despite what some would have you believe, there's nothing particularly mysterious or complicated about doing business with the Japanese, but there are some important rules to follow in order to avoid causing offense and to ensure that things go smoothly. . 'The Lowdown: Business Etiquette ' Japan' will give you practical tips on how to navigate your way through a business trip to Japan, and on how to behave and how NOT to behave in both business and business socialising situations. This guide will help to ensure that you maximise your time in Japan or in dealing with your Japanese business colleagues, thus making you a greater asset to your company and your profession. We live and work in a global environment - and knowing how to behave with courtesy in other countries allows us to make a great impression and maximise our potential. Topics Covered Include: Preparing for your trip Understanding Japanese communication styles How to navigate your first business meeting ' what to do and what NOT to do! Overcoming the language barrier Understanding the importance of hierarchy - consensus-building, nemawashi, and protocol How to cope with social invitations and understand their critical importance in a business relationship Hosting Japanese visitors Special tips for women doing business in Japan A list of useful phrases

Please visit https://thebookvoice.com/podcasts/1/audiobook/82558 to listen full audiobooks. Title: Converse with Charisma!: How to Talk to Anyone and Enjoy Networking Series: Part of The Made for Success Series Author: Made for Success Narrator: Brian Tracy Format: Unabridged Audiobook Length: 4 hours 55 minutes Release date: May 24, 2010 Ratings: Ratings of Book: 3.75 of Total 4 Ratings of Narrator: 4.33 of Total 3 Genres: Communication Skills Publisher's Summary: Have you ever been to a party or a work function where you don’t know a soul in the room? Learn how to strike-up a conversation with anyone and be the hit of the show! Do you know someone who can easily strike-up conversations with anyone? That person can be you! The traits of business networking are learned and can be mastered by anyone. This audio series is packed with practical resources to help you learn to think on your feet, have a funny story ready to tell, overcome anxiety, and work the room like a polished professional. Whether you need to master the art of small talk or network your way into a group, this series will teach you the actionable skills to accomplish your business goals at any networking event, cocktail party, dinner gathering, or company outing and will help you unlock your hidden potential to network with ease and grace. This self-study program lets you learn at your own pace, during your commute, in the gym, or from the comfort of your home.

Please visit https://thebookvoice.com/podcasts/1/audiobook/60781 to listen full audiobooks. Title: Improvisation, Inc.: Harnessing Spontaneity to Engage People and Groups Author: Robert Lowe Narrator: Edward Lewis Format: Unabridged Audiobook Length: 8 hours 48 minutes Release date: January 20, 2010 Ratings: Ratings of Book: 1.2 of Total 5 Genres: Communication Skills Publisher's Summary: Performers have been doing it for centuries. Now, for the first time, Robert Lowe, a pioneer in the field of improvisation, hands you the techniques you need to think on your feet and shows you how to apply them in your workplace or classroom. The business world may be changing at breakneck speed, but this ancient form of theater is as effective as ever. The same techniques that improvisational actors use to increase their confidence; the same methods of humor through which they establish a strong rapport with their audience; the effective ways they use body language and voice for greater clarity and impact—all can go to work for you in the world of business.

Please visit https://thebookvoice.com/podcasts/1/audiobook/54331 to listen full audiobooks. Title: Word Power: The Fastest and Easiest Way to Expand Your Vocabulary Author: Peter Funk Narrator: Peter Funk Format: Abridged Audiobook Length: 0 hours 39 minutes Release date: January 6, 2009 Ratings: Ratings of Book: 2 of Total 1 Ratings of Narrator: 3 of Total 1 Genres: Communication Skills Publisher's Summary: Word Power is an easy-to-follow series of vocabulary lessons from master linguist Peter Funk. His proven techniques will dramatically help you to improve your vocabulary and express yourself more clearly and forcefully. You will also gain the confidence that comes from having exactly the right word for every situation. Word Power offers simple steps and helpful tips for developing a vocabulary that will: *help you to sound and feel better *make your writing and conversation come alive *increase your effectiveness at work or at school *win arguments Listen to Word Power today!  Not only will you learn new words and their pronunciations, but the simple memory tricks will ensure that you remember them!

Please visit https://thebookvoice.com/podcasts/1/audiobook/58997 to listen full audiobooks. Title: The Lowdown: Improve Your Speech - US English Author: Mark Caven Narrator: Mark Caven Format: Unabridged Audiobook Length: 1 hour 13 minutes Release date: December 5, 2008 Ratings: Ratings of Book: 3 of Total 1 Genres: Communication Skills Publisher's Summary: Improve Your Speech - US English by Mark Caven A guide giving useful tips to help achieve a more professional level of speech. Our speech and voice can say as much about us as the clothes we wear, the car we drive, or even the newspapers and magazines we read. Used properly, speech can help us to achieve a greater level of success. Improve Your Speech is not about individual accents - it is about clarity in our communication skills. It is aimed primarily at those who have American English as their first language, but it is also useful for those with English as their second language. Topics covered include: Valley of the Lost Consonants Incomprehensible Vowel syndrome Reconnectin' with your word endings Learning, like, not to like, say "like" Losing those upward inflections!

Please visit https://thebookvoice.com/podcasts/1/audiobook/33251 to listen full audiobooks. Title: The Complete Negotiator: The Definitive Audio Handbook from the Father of Contemporary Negotiating Author: Gerard Nierenberg Narrator: Gerard Nierenberg Format: Abridged Audiobook Length: 2 hours 33 minutes Release date: August 12, 2008 Ratings: Ratings of Book: 3.8 of Total 25 Ratings of Narrator: 5 of Total 1 Genres: Communication Skills Publisher's Summary: The definitive program on negotiating from the bestselling author of How to Read a Person Like a Book and The Art of Negotiating Known as the father of contemporary negotiating, Gerard I. Nierenberg has taught top executives across the country how to come out of their business deals as winners. The Complete Negotiator features the same negotiation strategies that will help you to: - Create a climate of agreement to get the other person thinking yes - Anticipate your opponent's every move - Use 14 key negotiating strategies - Recognize and deflect your opposition's moves - Transform demands into problems requiring solutions - Create a lasting victory by also letting the other side gain An essential and highly informative tool for anyone in any business, The Complete Negotiator will turn even the weakest dealmakers into great communicators.

Please visit https://thebookvoice.com/podcasts/1/audiobook/52461 to listen full audiobooks. Title: Ask for It: How Women Can Use the Power of Negotiation to Get What They Really Want Author: Linda Babcock, Sara Laschever Narrator: Polly Stone Format: Unabridged Audiobook Length: 9 hours 37 minutes Release date: February 26, 2008 Ratings: Ratings of Book: 3.5 of Total 2 Ratings of Narrator: 3 of Total 1 Genres: Communication Skills Publisher's Summary: In their groundbreaking book, Women Don’t Ask, Linda Babcock and Sara Laschever uncovered a startling fact: even women who negotiate brilliantly on behalf of others often falter when it comes to asking for themselves. Now they’ve developed the action plan that women all over the country requested–a guide to negotiation that starts before you get to the bargaining table. ASK FOR IT explains why it’s essential to ask (men do it all the time) and teaches you how to ask effectively, in ways that feel comfortable to you as a woman. Whether you currently avoid negotiating like the plague or consider yourself hard-charging and fearless, Babcock and Laschever’s compelling stories of real women will help you recognize how much more you deserve–whether it’s a raise, that overdue promotion, an exciting new assignment, or even extra help around the house. Their four-phase program, backed by years of research, will show you how to identify what you’re really worth, maximize your bargaining power, develop the best strategy for your situation, and manage the reactions and emotions that may arise–on both sides. Guided step-by-step, you’ll learn how to draw on your special strengths to open doors you thought were closed, reach agreements that benefit everyone involved–and propel yourself to new places both professionally and personally.

Please visit https://thebookvoice.com/podcasts/1/audiobook/52438 to listen full audiobooks. Title: Talking with Confidence for the Painfully Shy: How to Overcome Nervousness, Speak-Up, and Speak Out in Any Social or Business Situation Author: Don Gabor Narrator: Don Gabor Format: Abridged Audiobook Length: 1 hour 30 minutes Release date: February 19, 2008 Ratings: Ratings of Book: 3 of Total 1 Genres: Communication Skills Publisher's Summary: s much about "speaking in public" as it is about "public speaking, " Talking with Confidence for the Painfully Shy can help even the most shy person speak up and speak out in any business or social situation.

Please visit https://thebookvoice.com/podcasts/1/audiobook/49009 to listen full audiobooks. Title: Power of Story: Rewrite Your Destiny in Business and in Life Author: Jim Loehr Narrator: Jim Loehr Format: Abridged Audiobook Length: 4 hours 56 minutes Release date: September 18, 2007 Ratings: Ratings of Book: 4.57 of Total 14 Ratings of Narrator: 4.75 of Total 4 Genres: Communication Skills Publisher's Summary: New York Times bestselling coauthor of The Power of Full Engagement, examines the way we tell stories about ourselves to ourselves and, most importantly, the way we can change those stories to transform our business and personal lives. 'Your story is your life,' says Loehr. As human beings, we continually tell ourselves stories—of success or failure; of power or victimhood; stories that endure for an hour, or a day, or an entire lifetime. We have stories about our work, our families and relationships, our health; about what we want and what we're capable of achieving. Yet, while our stories profoundly affect how others see us and we see ourselves, too few of us even recognize that we're telling stories, or what they are, or that we can change them—and, in turn, transform our very destinies. Telling ourselves stories provides structure and direction as we navigate life's challenges and opportunities, and helps us interpret our goals and skills. Stories make sense of chaos; they organize our many divergent experiences into a coherent thread; they shape our entire reality. And far too many of our stories, says Loehr, are dysfunctional, in need of serious editing. First, he asks you to answer the question, 'In which areas of my life is it clear that I cannot achieve my goals with the story I've got?' He then shows you how to create new, reality-based stories that inspire you to action, and take you where you want to go both in your work and personal life. For decades, at the Human Performance Institute, Loehr has been examining the power of story to increase engagement and productivity, and Fortune 500 companies have paid millions to send employees to his program, in which he applies the principles and methods that he now offers in this book. Global business leaders, world-class athletes, military special forces, and thousands of individuals from every walk of life have sought out and benefited from his life-altering insight and expertise. Our capacity to tell stories is one of our profoundest gifts. Loehr's approach to creating deeply engaging stories will give you the tools to wield the power of storytelling and forever change your business and personal life.

Please visit https://thebookvoice.com/podcasts/1/audiobook/44450 to listen full audiobooks. Title: Words That Work: It's Not What You Say, It's What People Hear Author: Dr. Frank I. Luntz Narrator: Dr. Frank I. Luntz Format: Abridged Audiobook Length: 6 hours 16 minutes Release date: January 2, 2007 Ratings: Ratings of Book: 3.71 of Total 7 Genres: Communication Skills Publisher's Summary: The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like 'The Ten Rules of Successful Communication' and 'The 21 Words and Phrases for the 21st Century,' he examines how choosing the right words is essential. Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. Hell tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than 'digital cable,' and why pharmaceutical companies transitioned their message from 'treatment' to 'prevention' and 'wellness.' If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.

Please visit https://thebookvoice.com/podcasts/1/audiobook/33401 to listen full audiobooks. Title: 101 Secrets of Highly Effective Speakers: Controlling Fear, Commanding Attention Author: Caryl Rae Krannich, Ph.D. Narrator: Beth McDonald Format: Abridged Audiobook Length: 3 hours 3 minutes Release date: July 1, 2004 Ratings: Ratings of Book: 2.86 of Total 22 Genres: Communication Skills Publisher's Summary: People fear public speaking more than any other situation. The reluctance to get up in front of an audience is often a major impediment to career advancement and personal development. However, this fear can be overcome. Caryl Rae Krannich Ph.D, author of over 40 business and personal development books, reveals the 101 secrets to become an effective speaker, including how to: ' Check the speaking environment ' Prepare a dynamite introduction ' Establish instant credibility ' Project the proper enthusiasm ' Use visuals aids effectively ' Time a speech correctly ' Close with power ' Handle questions from the audience These techniques form the steps any person can take to move from timid to confident, from confusing to intriguing; and from filling time to commanding an audience's attention in the quest to make an effective and memorable speech!

Please visit https://thebookvoice.com/podcasts/1/audiobook/49819 to listen full audiobooks. Title: Life Is a Series of Presentations: 8 Ways to Punch Up Your People Skills at Work, at Home, Anytime, Anywhere Author: Tony Jeary, J.E. Fishman Narrator: Tony Jeary Format: Abridged Audiobook Length: 2 hours 59 minutes Release date: February 1, 2004 Ratings: Ratings of Book: 1.89 of Total 9 Ratings of Narrator: 3 of Total 1 Genres: Communication Skills Publisher's Summary: Presentation Mastery Is The Key to Professional and Personal Success. As presentation coach to America's top CEOs, Tony Jeary is known as Mr. Presentation™. In his work with more than 500 world-class organizations in 35 countries, he has found a common denominator in every situation: Your success in life depends upon how you approach the millions of opportunities before you. In this insightful and compelling audiobook, Jeary reveals the eight simple secrets that you can put to work immediately to achieve dramatic results! Unless you're a hermit living on a mountaintop, your life largely consists of interactions with the people around you. Jeary's eight essential practices allow you to master any interaction, whether it involves a roomful of colleagues, a small group, or just one person. You will learn: • The big question presenters consistently forget to ask themselves • The 10 personality types you must be able to recognize and handle • The firepower of your own Presentation Arsenal • The magic behind the mnemonic I P R E S E N T Engaging, informative, and loaded with useful anecdotes, this audiobook will teach you skills that change the way you approach every situation. You will gain confidence, respect, and credibility while being more time-efficient and, of course, more influential. This will have an immediate impact on you, both professionally and personally. Because your life is a series of presentations.

Please visit https://thebookvoice.com/podcasts/1/audiobook/49467 to listen full audiobooks. Title: The Savvy Networker Author: Caryl Rae Krannich Ph.D., Ron Krannich Ph.D. Narrator: Lynn Filusch Format: Abridged Audiobook Length: 3 hours 8 minutes Release date: February 1, 2002 Ratings: Ratings of Book: 4 of Total 2 Genres: Communication Skills Publisher's Summary: Here's the audiobook that reveals the key skills of savvy networkers. Rather than sit passively on the sidelines waiting for jobs and promotions, you'll develop proactive strategies that involve three keys for success--making connections, building relationships and nurturing networks.

Please visit https://thebookvoice.com/podcasts/1/audiobook/33570 to listen full audiobooks. Title: The Board of Directors: 25 Keys to Corporate Governance Series: Part of New York Times Pocket MBA Author: Marianne Jennings Narrator: Eric Conger Format: Unabridged Audiobook Length: 1 hour 50 minutes Release date: October 1, 2000 Genres: Communication Skills Publisher's Summary: The New York Times Pocket MBA Series is a 12-volume reference tool ideal for all businesspersons. Each volume, written by professors from top graduate business schools and edited by The New York Times business editors, presents 25 key principals in specific areas of business expertise.

Please visit https://thebookvoice.com/podcasts/1/audiobook/33423 to listen full audiobooks. Title: Organizing a Company Author: S. Jay Sklar, Joseph N. Bongiovanni Narrator: Jeff Woodman Format: Unabridged Audiobook Length: 1 hour 44 minutes Release date: September 1, 2000 Ratings: Ratings of Book: 3 of Total 1 Genres: Communication Skills Publisher's Summary: The New York Times Pocket MBA Series is a 12-volume reference tool ideal for all businesspersons. Each volume, written by professors from top graduate business schools and edited by The New York Times business editors, presents 25 key principals in specific areas of business expertise.