Scarcity can make people want something more — even if they didn’t want it in the first place. Whether it’s the new Nintendo Switch 2 or a rare collectible toy, businesses are using clever marketing strategies to create hype and boost sales. But what exactly is scarcity marketing, and why does it work so well? In this episode of Down to Business English, Skip Montreux and Dez Morgan explore the world of scarcity marketing — a strategy used by companies to drive demand by limiting the availability of their products. From global tech brands to niche toy companies, Skip and Dez break down how businesses use psychology and clever tactics to make their products more desirable. D2B 378 takes a deep dive into scarcity marketing — a strategy that uses psychology and limited availability to drive consumer demand. From video game consoles to fashion accessories, you’ll see how scarcity sells. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Artificial Intelligence is no longer something from the future — it is already here. From helping people work faster to causing job losses, AI is changing how we live and work. But are we ready for these big changes?  In this episode of Down to Business English, Skip Montreux and Dez Morgan talk about how AI is changing the modern workplace. They explain what generative AI is, how companies are using it to improve productivity, and the problems it is causing — especially for young people starting their careers. D2B 376 looks at both the good and bad sides of AI. AI is helping people and companies do more with less effort, but it is also causing big changes in the job market. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

You’ve seen them streak across the sky — tiny points of light that are not stars. Satellites are now so numerous, they are changing the night sky and creating new challenges.  In this episode of Down to Business English, Skip Montreux and Samantha Vega look at the booming business of commercial satellites. From SpaceX’s Starlink to Amazon’s Project Kuiper, they examine how private companies are transforming space into the next frontier of global internet infrastructure.  D2B 374 looks at both the positives and negatives of putting more satellites into space — they help bring internet to more people, but they also cause problems for science, space safety, and the environment. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Robots competing in a half marathon? It might sound like science fiction, but it recently happened in Beijing. Humanoid robots are moving out of the lab and into the real world — and the race to bring them to market is heating up. In this episode of Down to Business English, Skip Montreux and Dez Morgan explore the fast-growing industry of humanoid robots. From Tesla’s Optimus project to China’s state-backed ‘robot schools’, they discuss the companies pushing development forward, the technology powering these machines, and the economic forces shaping this emerging market. D2B 372 looks at how humanoid robots are becoming a serious business — not just science fiction. The episode highlights the global competition to lead this industry and what it means for the future of work, technology, and everyday life. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

When people think of New Zealand, they often imagine green fields and lots of sheep. But the country’s red meat industry — beef and lamb — is facing big changes. Global trade problems, climate rules, and new food trends are creating serious challenges. In this episode of Down to Business English, Skip Montreux and Samantha Vega look at New Zealand’s red meat industry and how it is changing. They explain the history of the industry, its importance to the economy, and the problems it now faces.  D2B 370 shows how New Zealand’s red meat industry is trying to grow and change in a world that is moving fast and why that matters to the future of global food. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

You might not recognize the name Hong Fu Industrial Group — but chances are, you’ve worn their products. As the second-largest manufacturer of sports shoes in the world, Hong Fu produces footwear for major brands like Nike and Adidas. Now, with changing global markets, Hong Fu is making a big move into India. In this episode of Down to Business English, Skip Montreux and Dez Morgan dive into the story of Hong Fu Industrial Group, a Taiwanese OEM powerhouse in the sports footwear industry. They explain Hong Fu’s $130 million investment in a new factory in Tamil Nadu, India, and discuss the broader trend of global manufacturers shifting operations away from China. Along the way, they highlight the opportunities and obstacles facing India’s footwear market, from new government quality standards to the rise of innovative local brands. D2B 368 explores how Hong Fu’s $130 million bet on India could reshape the global sports footwear market — and how India’s homegrown brands are stepping up in response. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Some products are famous because of where they come from — like Champagne from France or Scotch whisky from Scotland. Products like these are protected by something called a Geographical Indication, or GI. A GI means the product must be made in a certain place and follow certain rules. But sometimes, these rules can cause problems. In Jamaica, a new rule about Jamaican rum is causing a big debate. In this episode of Down to Business English, Skip Montreux and Dez Morgan explain what Geographical Indications are and why they are important in international business. They look at examples like Champagne and parmesan cheese and discuss how GIs help protect traditional products. They also talk about a disagreement in Jamaica, where a new GI rule for rum is causing trouble for some producers. D2B 366 explains how Geographical Indications protect famous products — and how a new rule is shaking up Jamaica’s rum industry. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

China is fast becoming a major player in the global pharmaceutical and biotech industries. Once focused primarily on generic and me-too drugs, Chinese companies are now making headlines with innovative breakthroughs in oncology and gene therapy. Foreign investors are taking notice, pouring billions into partnerships and research projects across the country. But can China maintain this momentum — or will political pressure and consumer skepticism slow things down? Skip Montreux and Dez Morgan explore how China’s pharmaceutical and biotech sectors are reshaping the global healthcare landscape. They trace the industry’s evolution from state-run factories to world-class R&D centers, discuss the surge in foreign investment, and introduce key players like Akeso Biopharma. Along the way, they also unpack some of the challenges that may lie ahead for this fast-growing industry. D2B 364 investigates China’s pharmaceutical transformation — from copycat drugs to cutting-edge therapies — and asks what it means for the future of global medicine and investment trends. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Daylight Saving Time — a simple clock adjustment with far-reaching consequences. As countries debate whether to keep, ditch, or make DST permanent, the economic and health implications of this time-shifting practice are coming under increasing scrutiny. Skip Montreux and Samantha Vega explore the origins, impact, and ongoing debate surrounding Daylight Saving Time (DST). From its wartime beginnings to modern economic studies, they examine how DST affects everything from energy consumption to productivity, retail sales, and even public health. Along the way, they discuss what different countries around the world are doing — or not doing — with their clocks. D2B 362 unpacks the global clock conundrum of Daylight Saving Time — from economic costs to health effects — and the growing calls to rethink how we manage time. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Rare Earth Elements are everywhere — in your phone, your car, even your headphones — and the world can’t function without them. As demand for green tech and high-performance electronics surges, so does the race to secure reliable access to these crucial elements.  Skip Montreux and Dez Morgan dive deep into the world of Rare Earth Elements (REEs). They clarify the difference between Rare Earth Elements and Rare Earth Minerals, explain why these materials are vital to modern industries, and unpack the geopolitical tensions surrounding global supply chains.  D2B 360 explores the high-stakes world of Rare Earth Elements — their critical role in technology and the fierce competition to control their supply. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Brazil is facing a currency and debt crisis as investor confidence in the country’s economic policies plummets. Since President Lula da Silva returned to office in 2023, increased public spending and rising debt levels have fueled concerns about Brazil’s financial stability. The Brazilian Real has weakened significantly, inflation remains high, and interest rates are soaring. Can Brazil pull itself out of this downward spiral, or is the crisis just beginning? Skip Montreux and Dez Morgan break down Brazil’s economic turmoil. They explore the root causes of the crisis, from government spending policies to investor reactions, and analyze the impact of rising debt and currency devaluation. They also discuss Brazil’s efforts to stabilize the Real, control inflation, and regain investor trust. D2B 358 examines Brazil’s unfolding economic crisis, shedding light on its causes, consequences, and the difficult road ahead for Latin America’s largest economy. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

In a surprising turn of events, the outgoing Biden administration blocked a $14.9 billion deal for Nippon Steel to acquire US Steel, citing national security concerns. This decision has sparked legal battles, raised diplomatic questions, and left the future of one of America’s most iconic companies uncertain. But is this move purely about security, or are there deeper implications for global business? Skip Montreux and Samantha Vega explore the controversial Nippon Steel-US Steel acquisition. They outline the timeline of events, examine the economic and strategic motivations behind the deal, and analyze why the Biden administration ultimately decided to block it. Their discussion also considers the broader implications for foreign investment in the US and how this decision aligns with the country’s national security and economic policies. D2B 355 explores the complex dynamics of the Nippon Steel-US Steel acquisition, highlighting its impact on global business and raising important questions about foreign investment in strategic industries. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

The Arctic is warming at an alarming rate, leading to dramatic declines in sea ice. A UK-based start-up, Real Ice, is tackling this crisis by developing innovative technology to thicken Arctic sea ice. But can this ambitious project succeed, and is it financially sustainable? Skip Montreux and Samantha Vega explore the environmental and business implications of Real Ice’s mission to save the Arctic. They discuss the science behind Arctic ice loss, the albedo effect, and the cyclical nature of global warming. They also examine the business model designed to fund Real Ice’s initiative. The conversation sheds light on the company’s plans, challenges in scaling operations, and the role of ‘cooling credits’ in making this project financially viable. D2B 353 examines how Real Ice’s innovative approach to thickening Arctic sea ice is addressing one of the planet’s most pressing environmental challenges.  Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Hot Ones, the wildly popular YouTube interview show where celebrities tackle spicy chicken wings, has a new home. BuzzFeed recently sold the production company behind the hit series, First We Feast, to a group of investors led by an affiliate of George Soros’s fund. Skip Montreux and Samantha Vega examine the financial pressures that led BuzzFeed to sell Hot Ones. They explore BuzzFeed’s rise as a digital media pioneer, its decision to go public through a SPAC, and the acquisition of Complex Networks in 2021. They also explain how these moves impacted BuzzFeed’s finances and led to the eventual sale of First We Feast. D2B 351 examines how financial struggles led BuzzFeed to sell Hot Ones, the challenges of navigating the digital media landscape, and the exciting future ahead for the spicy interview show.  Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

The coffee industry is brewing big changes as Starbucks navigates high CEO turnover and faces a new challenge from Luckin Coffee, China’s largest coffee chain. These developments signal a potential shake-up in the competitive landscape of the global coffee market. Skip Montreux and Dez Morgan report on two major developments in the coffee world. First, Skip examines Starbucks’ history of leadership changes, highlighting its recent struggles with CEO turnover and the challenges of balancing innovation with operational efficiency. Dez then explores Luckin Coffee’s rise to dominance in China and its ambitious plans for international expansion, including breaking into the US market in 2025. D2B 348 explores the evolving dynamics in the global coffee market, from Starbucks’ internal struggles to Luckin Coffee’s ambitious international strategy. Skip and Dez discuss how leadership changes, business models, and pricing strategies are shaping the future of coffee consumption. This episode offers valuable insights into how established brands like Starbucks are navigating competition from innovative newcomers like Luckin Coffee. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

The BRICS nations — Brazil, Russia, India, China, and South Africa— are taking steps to challenge the influence of the G7 by promoting economic cooperation, reducing reliance on the US dollar, and creating opportunities for the Global South. Skip Montreux and Dez Morgan explore the origins and evolution of BRICS, from its beginnings as a term coined by a Goldman Sachs economist to its expansion as a formal organization. They discuss the group’s goals, including fostering economic collaboration among member nations, reducing dependence on Western-dominated systems like SWIFT, and advocating for a multipolar world order. Skip and Dez talk about how BRICS’ growing membership positions it as a potential counterweight to the G7.  D2B 346 examines how BRICS is evolving to challenge the G7’s dominance and support the interests of developing nations. Skip and Dez discuss the group’s initiatives, including fostering trade, advocating for a new global reserve currency, and encouraging a multipolar world order. They also highlight how BRICS+ nations could reshape global economic policies while navigating their internal differences. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

China is taking action to boost its slowing economy with different types of economic support. By lowering interest rates, making it easier to borrow money, and helping local governments buy unsold real estate, China hopes to increase growth.  Skip Montreux and Dez Morgan talk about how the Chinese government is using economic stimulus to improve its economy. The People’s Bank of China (PBOC) recently took steps to encourage more borrowing and spending, including lowering interest rates and loosening rules for bank lending. Another important step allows local governments to sell bonds to help fund the purchase of unsold real estate, which indirectly supports property developers. D2B 345 explores China’s recent economic stimulus measures and what they mean for the country’s economy. Skip and Dez discuss how these government actions are helping key sectors like real estate and technology. They also look at the risks involved if government support ends. This episode of D2B provides a look at the benefits and challenges of economic stimulus in a major global economy. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Big Tech is turning to an unexpected solution to meet the soaring power demands of artificial intelligence — nuclear energy. With Microsoft, Amazon, and Google investing heavily in nuclear technology, this move could reshape energy use in the tech industry.  Skip Montreux and Samantha Vega explore the surprising steps that Big Tech is taking to secure power for their AI-driven future. Microsoft recently made headlines by signing a 20-year agreement to source energy from the infamous Three Mile Island nuclear plant, while Amazon and Google are betting on new nuclear technology with investments in Small Modular Reactors (SMRs). Samantha and Skip discuss the enormous energy requirements of AI, the environmental goals of these companies, and the potential risks and benefits of Big Tech’s nuclear power ambitions. D2B 343 looks into how Big Tech’s move into nuclear power marks a critical step in the evolution of the energy landscape. Skip and Samantha examine how companies like Microsoft, Amazon, and Google are balancing the advantages of clean energy with the potential risks that nuclear power entails, creating a thought-provoking look at the future of energy in the tech industry. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Ponzi schemes are one of the most famous types of financial fraud, promising big returns but often leaving investors with huge losses. But where did the term “Ponzi scheme” come from, and how do these scams work? Skip Montreux and Samantha Vega discuss the history of the Ponzi scheme and its infamous founder, Charles Ponzi. They explore how Ponzi scammed investors in the early 1920s with promises of guaranteed returns using international postal reply coupons. Skip explains how Ponzi’s business plan quickly fell apart when the press and authorities began investigating, causing panic among investors.  D2B 342 offers a fascinating look at how Ponzi schemes started and how they work, shedding light on one of the biggest financial scams in history. It’s an essential episode for anyone who wants to understand how to spot these kinds of frauds and avoid falling victim to similar scams in today’s world. Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.

Mars Inc., known for its chocolate products like Mars bars and M&Ms, is making a major move into the savory snack market. With a $35.9 billion deal to acquire Kellanova, Mars is positioning itself to compete with industry giants like PepsiCo. This acquisition could reshape the savory snack landscape and help Mars diversify beyond its traditional chocolate-based portfolio. Skip Montreux and Dez Morgan discuss Mars Inc.’s acquisition of Kellanova, a major player in the global savory snack market.  Formerly part of Kellogg’s, Kellanova produces well-known brands like Pringles and Rice Krispie Treats. Skip and Dez explore why Mars, typically focused on chocolate, is investing heavily in snacks like crisps and pretzels. They also look at how the rise in cocoa prices has pushed Mars to diversify its portfolio and enter the savory snack market.  D2B 339 breaks down Mars Inc.’s acquisition of Kellanova and how it signifies a significant shift in Mars’ business strategy. Skip and Dez explain how this move will position Mars  to become a major competitor to PepsiCo in the global snack market.  Do you like what you hear? Become a D2B Member today for to access to member-only episodes, our --NEW!!! -- INTERACTIVE AUDIO SCRIPTS, PDF Audio Script Library, Bonus Vocabulary episodes, and D2B Member-only episodes. Visit d2benglish.com/membership for more information.