In this episode of Dose of Social, we sit down with Mimi Banks, founder and CEO of MB Social, to unpack how her 15‑year career at L’Oréal paved the way for building a bold, full‐service social agency, and how that experience shapes the way we approach content, community and influencer strategy today.
From launching Instagram and Pinterest for luxury beauty brands in 2012 to leading a team of global talent supporting major brands and creator partnerships, Mimi shares what works, and what doesn’t, when it comes to storytelling, engagement and authenticity in the digital age.
Here’s what we’re diving into:
Key strategies for building an engaged community: show up, listen, connect online and offline.
How brands starting from scratch can create meaningful connections (not just followers): content, paid strategy and collaboration.
Scaling community engagement without losing authenticity: shifts, systems and team structure.
Defining your brand’s unique story for social: identifying your "why", content pillars, and how to translate brand into feed.
Influencer marketing insights: letting creators shine, avoiding over‑briefing, leveraging repeat collaboration, measuring beyond likes and follows.
Balancing aspirational vs relatable content, and why authenticity matters more than ever in an AI‑rich world.
Connect with Mimi Banks:
Website: https://mbsocial.com
Instagram: @mbsocial.agency
Instagram: @mimibanks
Connect with us:
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