Troy and Mark Paul (Founders of SGG Media) on Rewriting Hollywood’s Marketing Playbook with Micro-Influencers and Studio Partnerships

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Don't Kill the Messenger with Movie Strategist Kevin Goetz

Kevin Goetz

78 episodes

1 week ago

Send Kevin a Text Message In this engaging episode of Don't Kill the Messenger, host Kevin Goetz interviews his business associate, Bob Levin, about his remarkable journey from Sears catalog copywriter to President of Worldwide Marketing at Disney, Sony Pictures, and MGM, before joining Kevin at Screen Engine in the role of President and COO. Listen in as these two industry veterans share marketing insights and discuss their upcoming book, How to Score in Hollywood (Simon & Schuster, Nove...

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Film Interviews

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Troy and Mark Paul (Founders of SGG Media) on Rewriting Hollywood’s Marketing Playbook with Micro-Influencers and Studio Partnerships

Don't Kill the Messenger with Movie Strategist Kevin Goetz

49 minutes

1 month ago

Troy and Mark Paul (Founders of SGG Media) on Rewriting Hollywood’s Marketing Playbook with Micro-Influencers and Studio Partnerships

Send Kevin a Text Message In this episode of Don't Kill the Messenger, host Kevin Goetz explores the intersection of social media and film marketing with Troy and Mark Paul, the son and father duo behind SGG Media. Their innovative agency represents over 2,300 sports micro-influencers with a combined reach of 88 million followers, helping major studios navigate a sea change in content marketing. Once reliant on TV, radio, and outdoor advertising, studios and streamers now lean heavily into so...