133. How Influencer Culture Is Rewiring Your Brain to Want More & Buy More (and how to fix it!!!!)

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Don't Depend On Daddy

Michela Allocca - Break Your Budget

134 episodes

6 days ago

Don’t Depend on Daddy is an unfiltered space to learn and discuss how to build independence and OWN your life. From personal finance and career topics, to healthy habits, routines, and hobbies, the goal of Don't Depend on Daddy is to empower you to build financial, professional, and personal independence, regardless of the life stage you are in. *This is not a strictly personal finance podcast.* Host Michela Allocca is an ex-financial analyst-turned-entrepreneur, author, and digital creator behind the leading financial platform, Break Your Budget.

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133. How Influencer Culture Is Rewiring Your Brain to Want More & Buy More (and how to fix it!!!!)

Don't Depend On Daddy

40 minutes 32 seconds

1 week ago

133. How Influencer Culture Is Rewiring Your Brain to Want More & Buy More (and how to fix it!!!!)

In this episode of Don’t Depend on Daddy, we dive into the neuroscience of dopamine and how influencer culture rewires our brains for constant desire. From endless scrolling to impulse shopping, we explore the slot machine psychology behind why we crave novelty, how social proof keeps us stuck in the loop, and what it really takes to break free.

You’ll learn:

👉🏻 What dopamine actually is and how it shapes desire

👉🏻 Why social media makes us buy things we don’t need

👉🏻 How to rewire your brain for focus and contentment

👉🏻 Simple tools to build awareness, set spending boundaries, and reclaim your attention

TIMESTAMPS:

0:00 — Intro + housekeeping

3:45 — The dopamine loop and why we’re addicted to our phones

7:30 — The slot machine effect of social media

10:00 — How influencer culture fuels desire

13:00 — Rewiring your brain: awareness & boredom

15:00 — Social proof bias and why we copy influencers