We're witnessing an unprecedented era where companies are no longer content with writing checks to charities as an afterthought. Instead, they're embedding social purpose into their core business strategies, creating programs that leverage their unique assets, expertise, and networks to drive meaningful change. In 2025, CSR practices showed both continuity and transformation, marked by institutional integration and regulatory pressure. Companies increasingly moved from ad hoc CSR initiatives to embedding social responsibility into their operational DNA.
Switzerland has become a particularly compelling case study in this evolution. On June 7th 2024, the Federal Council approved the report on the implementation of the Corporate Social Responsibility (CSR) Action Plan 2020-2023 and the next steps. The report shows that the commitment to responsible business conduct is on track. This regulatory framework has created fertile ground for innovative corporate social impact programs to flourish.
But what's particularly interesting is how companies are recognizing that their most powerful contributions often lie not in their financial donations, but in their core competencies. Sports companies are championing access to athletics, tech companies are bridging digital divides, and manufacturing companies are creating sustainable supply chains that uplift entire communities.
In this episode, we're exploring this trend through the lens of On, the athletic company that has created the "Right To Run" program—an initiative that perfectly exemplifies how modern companies are using their industry expertise to address social inequalities. With Arielle Wat, Social Impact Partnerships Manager, we'll discuss how this approach creates more sustainable, impactful, and authentic partnerships with nonprofit organizations, and why this model might be the future of corporate philanthropy.
This isn't just about doing good—it's about doing good strategically, sustainably, and in ways that create lasting change while also strengthening the business itself.
For more information about Right To Run, click here.
